Getting to Know ‘Phygital’ – And How It All Began

woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…

All About Unicorns, Decacorns and Hectocorns

Image by rudall30 via Shutterstock Remember back in 2013, when venture capitalist and founder of Cowboy Ventures, Aileen Lee, coined a specific term to represent a distinctive class of start-ups that were breaking the norms and catching the eye of investors worldwide?  That's right, the label 'unicorn' was born. In the world of business, a unicorn isn't a mythical creature fresh out of a fantasy novel. Rather, it is an exceptional title granted to private companies or startups valued over a whopping $1 billion. Just as elusive and awe-inspiring as their fictional namesakes, these companies embark on the adventurous journey from mere concepts to billion-dollar businesses.  But the unicorn landscape has dramatically changed. Seeing a startup reach unicorn status is no longer a rare…

Seasons of Growth: What Nature Teaches Us About Strategy

Rooted Leadership: What Business Can Learn from the Natural World The modern business landscape pushes for relentless acceleration, propelled by an undercurrent of continuous innovation, rapid scaling, and an 'always-on' operational mindset. Leaders are under pressure to deliver continuous growth and chase new milestones which often inadvertently cultivate a "hustle" culture. However, this pursuit of acceleration exacts a heavy toll: employee burnout, resource depletion, and a struggle for sustained relevance. We have collectively fallen for the myth of endless productivity, believing that the more efficient our processes, the more work we can (and should) undertake. This mindset traps us in a loop of constant doing, neglecting the essential value of pause, renewal, and strategic timing. In contrast, the natural world…

5 Essential Steps to maximise your value in an M&A

Contributed by: JT Positioning your business as an attractive acquisition target involves strategic focus and meticulous preparation across key areas. In today's competitive landscape, mastering the art of mergers and acquisitions (M&A) requires a systematic approach aimed at maximizing value and securing optimal deals. This article explores five essential steps that can significantly enhance your company's appeal in M&A transactions. By delving into these critical strategies, businesses can effectively bolster their attractiveness and readiness for acquisition, paving the way for successful negotiations and favorable outcomes. Is it time to sell? You’ve spent the last 20 years building your business from a three-man operation to an established and dominant player in your industry. Over the years, you've cultivated a solid corporate…

Leesa Soulodre: A Trailblazer in Venture Capital and the Pioneer of Planet43

Image by Leesa Soulodre Leesa Soulodre possesses a diverse background in deeptech leadership, innovation, entrepreneurship, and risk management. "My approach has always been to take unconventional paths and question established norms - and to take the road less traveled - so it's no wonder I ended up in venture capital. - Leesa Soulodre Originally from Australia, Leesa Soulodre's entrepreneurial journey has taken her around the world. Here are some of her career highlights: Advising over 400 companies across 19 sectors in Europe, Asia, and America. She is a sought-after speaker on global stages due to her expertise in digital transformation, masters and robots, reputation risk management, and innovation strategy. Playing a role in 3 tech exits across cybersecurity, financial services,…

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