OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Why Rest Never Feels as Restful as We Expect If rest were simply the absence of work, most of us would feel better than we actually do. You might return from a two-week holiday spent “switching off” and doing very little, only to feel mentally foggy, restless, and already craving the next escape. Yet, after a demanding session of a challenging hobby such as mastering a complex musical piece or training for a marathon, you often feel an unexpected sense of calm, focus, and clarity. We live by a rigid binary: grinding through work, then collapsing into leisure to “refill our tank.” We’ve been taught to think about our energy like a battery: work drains us, leisure recharges us. When…
Tug-of-War: Why Paradoxes Define Modern Business A clear theme is emerging across industries and countries: business leaders are navigating a level of complexity unlike anything they’ve seen before. According to a PwC Annual Global CEO Survey, 40% of CEOs believe their organisations will not be economically viable in 10 years if they stick with their existing strategies. This is a reflection of a business environment where the traditional rules no longer apply. This sense of urgency is driven by an environment characterised by rapid technological, geopolitical, and economic shifts. The dynamic nature of modern business demands decision-making models that are more adaptive, collaborative, and fast-moving than previous approaches allow. Leading a company or team is no longer about having the…
The Emptiness After the Big Win As the year comes to an end, this is the time when we reflect and take stock of everything we’ve accomplished. Yet, for many of us, we've certainly done a lot of work, but the outcome feels insignificant. It stirs a quiet unease: the sense that, despite the projects delivered, the milestones ticked off, we have this feeling that we still haven’t done enough. This is the arrival fallacy at work, the belief that once we reach a certain goal, we’ll finally feel complete. We chase goals believing they hold the feeling we’re missing, only to discover the feeling never stays. We continually chase more success, more recognition, more wealth, believing that the next…
Rooted Beginnings: It Started With a Feeling The truth about starting your own business is there is no "perfect time" nor a "secret formula" to unlock. Most meaningful businesses often begin with something more intuitive: an intrinsic feeling, a deep-seated knowing, or a sense of misalignment that signals a need for change. For many, it is simply having the courage to lean into that instinct and build from where they are. This article delves into the journey of one such individual who listened to her intuition, illustrating that the most powerful moment in any entrepreneurial journey is daring to take the first step. Trading a conventional career path for an entrepreneurial venture, Ash Mendelsohn established a business embedded with creativity,…
