OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
With the enormous growth of wealth in Greater China, many wealth managers are focusing on capturing the High Net Worth (HNW) market in the region. Eric Phua is one of the Market Heads at Pictet Wealth Management who looks at this sector. With more than two decades of career experience in the wealth management space, spanning prestigious financial institutions such as Citibank and UOB, he and his team of bankers specialise in partnering HNW clients in Greater China to manage, preserve and help with the transfer of their wealth across generations. In this interview, Eric shares some insights on his career, the needs of HNW clients, methods of wealth transfer and management, as well as trends in Greater China. Mr…
What Happens When Two Founders Start a Business With No Clear Rules? Every entrepreneur begins their journey with a good idea, a trusted friend, a shared dream. It always starts with, “We should do something together.” The idea feels fresh, the energy is high, and the possibilities seem endless. Those first moments are filled with hope and optimism, where everyone is enthusiastic, the roles seem obvious and collaboration feels smooth. This is the classic startup story of two friends chasing a dream and finally deciding to make it happen. Party A and Party B were exactly like this: Friends with complementary skills, united by a vision, and eager to launch their business. They set things up quickly, registered the company,…
Are you experiencing sleepless nights due to high staff turnover? Are you tired of investing time and resources in training employees, only to see them leave shortly after? If you find yourself caught in a relentless cycle of employee departures, take solace in knowing that you are not alone. The pervasive issue of staff turnover has troubled numerous businesses, leaving leaders like you searching for effective solutions. Table of ContentsThe Impact of COVID-19 on Talent ShortageEmbracing the Change1. Cost competitiveness2. Access to expertise and industry best practices3. Scalability and flexibilityHow to Reshape Business Success with Talent Outsourcing The Impact of COVID-19 on Talent Shortage The impact of COVID-19 has only exacerbated the challenges of finding and retaining talent. As the…
Contributed by: JT Positioning your business as an attractive acquisition target involves strategic focus and meticulous preparation across key areas. In today's competitive landscape, mastering the art of mergers and acquisitions (M&A) requires a systematic approach aimed at maximizing value and securing optimal deals. This article explores five essential steps that can significantly enhance your company's appeal in M&A transactions. By delving into these critical strategies, businesses can effectively bolster their attractiveness and readiness for acquisition, paving the way for successful negotiations and favorable outcomes. Is it time to sell? You’ve spent the last 20 years building your business from a three-man operation to an established and dominant player in your industry. Over the years, you've cultivated a solid corporate…
