OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by rawpixel.com on Freepik Imagine - It's the dawn of the 21st century. The economy is booming, dot-coms are soaring high, and among them, a particular star shines the brightest - Enron. An energy company that at its peak carried a worth of about $70 billion. But within a span of few years, this magnificent empire crumbled into nothing, drowning in a sea of fraud and deceit. "The Enron scandal drew attention to accounting and corporate fraud, as its shareholders lost $74 billion in the four years leading up to its bankruptcy, and its employees lost billions in pension benefits." What truly unfolded in this financially catastrophic event known as the Enron Scandal? You're about to uncover this riveting and…
Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
Image by Jirsak via Shutterstock In today's fast-paced, interconnected business world, a crisis can present itself without warning, catching even the most prepared organizations off-guard. A twist in market dynamics, an unforeseen operational failure, or a global phenomenon such as the COVID-19 pandemic - there's an array of situations that may impose severe challenges for any business. According to statistics from FEMA, nearly 40% of small businesses never reopen after a disaster, demonstrating the significant impact a crisis can have on an organization's survival. “Crisis management is the art of avoiding trouble when you can, and managing it well when you can’t.” The importance of crisis management cannot be overstated. A robust, action-oriented strategy not only mitigates the immediate impact but also shields long-term reputation and shareholder…
Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…
