From Traditional To Digital: How An Agency Built A Marketing Ecosystem 

OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin?  This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…

Inside the Mind of a Private Equity Real Estate Leader

How a Banker Turned Fund Manager Built a Billion-Dollar Portfolio In the Global Financial Crisis?  In the world of investing, some of the most successful ventures are born in the most uncertain times. For Christopher (Chris) Cheah, Founder and Executive Chairman of TrustCapital, the decision to strike out on his own in the midst of the 2009 Global Financial Crisis (GFC) was not one of recklessness, but of calculated conviction. Today, his firm stands as a respected name in private equity real estate, with a track record that includes the acquisition of eight prime office buildings in Australia and assets under management peaking at more than AUD 1.6 billion.  This is the story of how Chris, a banker turned fund…

How Accounting Is Changing: Emerging Trends in Accounting and Finance

What’s Next for Accounting? Key Shifts Defining the Next Decade Accounting has long been seen as a stable profession, but that image no longer holds. Similar to other industries, it is being reshaped by automation, artificial intelligence (AI), evolving regulatory frameworks, and shifting client expectations. The accounting field is being reshaped by four major trends, impacting how accountants work and the value they provide. Firstly, accountants are increasingly stepping into the role of strategic business advisors. The automation of repetitive and low-skill tasks enables accountants to take on more analytical and strategic responsibilities. As leaders face increasingly complex decisions, accountants are becoming partners in guiding long-term strategy. At the same time, emphasis on sustainability and integrated reporting is pushing companies…

Business Innovation With Disruptive Technologies: A Comprehensive Guide

Image by Michail Petrov on Shitterstock If you've ever wondered how technologies can significantly disrupt existing business models, you're in the right place! In our constantly evolving world, businesses need to stay updated and innovative. The beauty of disruption lies not in the turbulence it creates, but in the novel opportunities it provides for businesses to grow and prosper. This article aims to examine disruptive technologies and their role in fostering business innovation. Before we dive deep, let’s start with an overview of the concept of disruptive technology. "Disruptive Technology", a term coined by Harvard Business School professor Clayton M. Christensen in the late 1990s, refers to an innovation that significantly alters the way that consumers, industries, or businesses operate. These…

A New Approach to Talent: How One Company Aligns Ambition With Values

Richmond Associates: Connecting People to Purpose, Not Just Jobs Recruitment is often reduced to speed and scale, but Richmond Associates stands apart. Founded on a simple but powerful insight—that purpose matters as much as skill—the firm has quietly redefined what executive search can and should be. Specialising in recruiting, fundraising, advancement and engagement roles across mission-driven non-profit organisations, Richmond Associates do not simply match candidates to job descriptions—they match people to missions. It all started with a question repeatedly asked in different conversations. Friends and colleagues frequently approached Moyra Brown, the Founder of Richmond Associates and a seasoned professional in the sector asking, “Do you know anyone good for this role?” Everyone was struggling with the same challenge: finding the…

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