woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Journey Protector CEO Anne Lawlor (R) in an Enterprise Ireland promotional campaign. Haulage companies face huge losses daily due to theft, damage to their loads, and hefty fines arising from undetected illegal stowaways entering the rear of their vehicles. Under the new revision of the UK’s Clandestine Entrant Civil Penalty Scheme from 13 February 2024, fines for lorry drivers found with illegal immigrants hiding in their vehicles increased fivefold from £2,000 (approx. €2,250) per stowaway to potentially £10,000 (>€11,000). Considering that independent owner/drivers earn an average of around €200 per day, the added potential penalties and financial risks make crossing the UK border an unacceptable risk. The World Road Transport Organization(IRU) says the scheme puts supply chains at risk, stating…
Image by patpitchaya on Shutterstock So, you may be wondering, is corporate social responsibility (CSR) really necessary? Couldn't corporations just focus on their primary purpose: providing shareholders with satisfactory returns? Well, that line of thinking, quite frankly, is now considered as outdated as fax machines. While it's true that businesses exist to make a profit, the measures of corporate success today have broadened. The emergence of CSR as an essential primer of modern corporate governance is no accident. It's a reflection of the evolving societal expectations of corporations. So, why has CSR become a non-negotiable for businesses? What is the definition of CSR? "Corporate Social Responsibility means pursuing business objectives in a manner that enhances your company's positive impact on society…
Image by Freepik Every company strives to navigate its strategic course with the lightest possible asset footprint. Yet, finding the optimal balance can resemble solving a complex puzzle. Executives often grapple with a perplexing choice when considering the heft of their assets. On one hand, there is the allure of asset-heavy, vertically integrated models that promise unmatched control. But do they also tether too much capital and lack the nimbleness needed in today's ever-shifting business environment? On the flip side, asset-light business models offer newfound flexibility, but can they be effectively managed? Do they raise concerns with the looming risks of Intellectual Property (IP) leaks and potential depreciation in value? "The art of business lies in the ability to make…
Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
