In today’s fast-paced business environment, organizations face numerous challenges, particularly when it comes to attracting and developing top sales talent. In this two-article series, we uncover overlooked strategies to boost sales performance, examining the impact of technology, strategy, leadership, performance management, and other critical factors that drive business success. In a recent interview, Professor Frank Cespedes shared his expert insights on effectively managing the sales function to enhance business outcomes. This interview is divided into two articles. This is Article 1, where we begin by exploring Strategic Approaches to Sales and Sales Talent. We’ll delve into foundational strategies and best practices for building a high-performing sales team. Article 2 will follow in two weeks, focusing on the Leadership Role in…
Rooted Leadership: What Business Can Learn from the Natural World The modern business landscape pushes for relentless acceleration, propelled by an undercurrent of continuous innovation, rapid scaling, and an 'always-on' operational mindset. Leaders are under pressure to deliver continuous growth and chase new milestones which often inadvertently cultivate a "hustle" culture. However, this pursuit of acceleration exacts a heavy toll: employee burnout, resource depletion, and a struggle for sustained relevance. We have collectively fallen for the myth of endless productivity, believing that the more efficient our processes, the more work we can (and should) undertake. This mindset traps us in a loop of constant doing, neglecting the essential value of pause, renewal, and strategic timing. In contrast, the natural world…
It's Time to Challenge the Status Quo How often have you sent an invoice, only to find out later that it was lost in a cluttered inbox or ended up in spam? How many times have you had to chase your clients or suppliers to confirm they received your invoice? Have you encountered issues with missing or incorrect invoice details after manually entering information into your system? Have you faced delays in payments because of slow processing and approval times? If these issues sound familiar, it’s time to reconsider how you handle invoicing. While PDF invoices have been the norm, they come with inefficiencies that slow down your operations, delay payments, and increase the risk of human errors. PDF invoices…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
