OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Charlie Munger interviewed after the annual Berkshire Hathaway shareholders meeting in 2015. Image by Kent Sievers on Shutterstock. Charles Munger, who stood as a remarkable pillar in Berkshire Hathaway's development for nearly six decades alongside Warren Buffett, passed away at 99 on 28 November 2023. Munger was fundamental in the transformation of Berkshire Hathaway from a struggling textile production company into a global powerhouse. His passing occurred in a California hospital on Tuesday, as reported by the firm. Known for his long-standing residency in Los Angeles, Munger's vast contributions have not gone unnoticed. "Without Charlie's invaluable inspiration, wisdom, and involvement, Berkshire Hathaway wouldn't be where it is today," Buffett articulated in the statement. Born in Omaha, Nebraska in 1924, Munger was…
Although he started his career as an accountant, Mr Loh Hoon Sun could never have foreseen that it would lead him into the dynamic world of stockbroking, where he would spend nearly 33 years with his current company. This reality unfolds for the Senior Advisor (formerly Managing Director) of Phillip Securities, a renowned financial institution spanning 15 countries worldwide. The 85-year-old finance expert, born in Fujian, China, shared some insights on how the path of accounting can unlock incredible opportunities and diverse career experiences. His remarkable journey serves as a testament to the boundless prospects that the field of accounting can offer. Humble Beginnings Even though Mr Loh was born in Fujian, he moved to Penang, Malaysia at the age…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…