OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Charlie Munger interviewed after the annual Berkshire Hathaway shareholders meeting in 2015. Image by Kent Sievers on Shutterstock. Charles Munger, who stood as a remarkable pillar in Berkshire Hathaway's development for nearly six decades alongside Warren Buffett, passed away at 99 on 28 November 2023. Munger was fundamental in the transformation of Berkshire Hathaway from a struggling textile production company into a global powerhouse. His passing occurred in a California hospital on Tuesday, as reported by the firm. Known for his long-standing residency in Los Angeles, Munger's vast contributions have not gone unnoticed. "Without Charlie's invaluable inspiration, wisdom, and involvement, Berkshire Hathaway wouldn't be where it is today," Buffett articulated in the statement. Born in Omaha, Nebraska in 1924, Munger was…
Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…
Image by rawpixel.com on Freepik Imagine - It's the dawn of the 21st century. The economy is booming, dot-coms are soaring high, and among them, a particular star shines the brightest - Enron. An energy company that at its peak carried a worth of about $70 billion. But within a span of few years, this magnificent empire crumbled into nothing, drowning in a sea of fraud and deceit. "The Enron scandal drew attention to accounting and corporate fraud, as its shareholders lost $74 billion in the four years leading up to its bankruptcy, and its employees lost billions in pension benefits." What truly unfolded in this financially catastrophic event known as the Enron Scandal? You're about to uncover this riveting and…
Are you experiencing sleepless nights due to high staff turnover? Are you tired of investing time and resources in training employees, only to see them leave shortly after? If you find yourself caught in a relentless cycle of employee departures, take solace in knowing that you are not alone. The pervasive issue of staff turnover has troubled numerous businesses, leaving leaders like you searching for effective solutions. Table of ContentsThe Impact of COVID-19 on Talent ShortageEmbracing the Change1. Cost competitiveness2. Access to expertise and industry best practices3. Scalability and flexibilityHow to Reshape Business Success with Talent Outsourcing The Impact of COVID-19 on Talent Shortage The impact of COVID-19 has only exacerbated the challenges of finding and retaining talent. As the…