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From Traditional To Digital: How An Agency Built A Marketing Ecosystem
- Editor
- May 16, 2024
- 0
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Riding on the Wave of Wealth Growth in Greater China
- Editor
- June 11, 2024
- 0
With the enormous growth of wealth in Greater China, many wealth managers are focusing on capturing the High Net Worth (HNW) market in the region. Eric Phua is one of the Market Heads at Pictet Wealth Management who looks at this sector. With more than two decades of career experience in the wealth management space, spanning prestigious financial institutions such as Citibank and UOB, he and his team of bankers specialise in partnering HNW clients in Greater China to manage, preserve and help with the transfer of their wealth across generations. In this interview, Eric shares some insights on his career, the needs of HNW clients, methods of wealth transfer and management, as well as trends in Greater China. Mr…
Must Startups Adopt Corporate Governance?
- Editor
- October 30, 2023
- 0
Image by rawpixel.com on Freepik When you hear 'corporate governance', you might heave a sigh heavier than your morning coffee cup. You might think - isn't that something that only starchy, established corporations need to squabble about? Startups, with their agile, seat-of-the-pants swagger, surely need not bother with such heavyweight formalities as corporate governance, right? Well, here's a curveball to that notion - you should. What is corporate governance and why is it important for startups? Let's clear the air once and for all. What exactly is corporate governance and why should it matter for startups? Defined at its simplest, corporate governance is the system of rules, practices, and processes by which a company is directed and controlled. It's about making good…
Why Accounting Matters for Your Startup
- Editor
- September 25, 2023
- 0
Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…
Arts Advocate Daniel Teo’s contributions to the Arts has inspired Artists and increased interests for the Arts in Singapore.
- Editor
- November 26, 2024
- 0
We are delighted to sit down with Mr Teo, a visionary businessman who is an architect by training. His influence extends far beyond his professional endeavours into the heart of Singapore’s arts community. With a lifelong passion for fostering creativity and culture, Mr Teo has become a key figure in enhancing Singapore’s artistic landscape through generous support, insightful collaborations, and an unwavering commitment to the arts. In this interview, we delve into the driving forces behind his dedication, his perspectives on the future of the arts, and the profound impact of his initiatives. We’ll explore the unique challenges and rewards of supporting the arts and uncover his inspiring journey as an arts advocate and founder of The Private Museum. Architecture:…