woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
TBP PHOTO: iStock Photo Now, who pops into your head when we utter the word 'entrepreneur'? Does your mind race through names like Steve Jobs, Jeff Bezos, Elon Musk, or Mark Zuckerberg? These are the experts who didn't just pique the world's interest, they reinvented the whole playbook of business. Indeed, they've reshaped entire industries and won us over with their ingenuity, giving us a fresh perspective on how we live, work, and connect. Let's ponder on this: How would you define an entrepreneur? Venturing into the thrilling world of business, entrepreneurs are often a sight to behold. Some believe this intriguing breed is born, crafted with an inherent drive that continues to burn brightly. Yet, there’s a different school of…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Mr Leslie Loh, Founder and CEO of Lithan EduCLaaS Digital transformation has been knocking on the doors of businesses, irrespective of their sizes. However, it’s the small and medium-sized enterprises (SMEs) that arguably face the most challenges on this journey. As the Founder and CEO of Lithan EduCLaaS, a leading edutech business with a Pan-Asia presence, Leslie Loh has always been keen in the field of education, especially in terms of digital revolution. “Every business needs a differentiated solution. If you don't have one, you're not going to scale. And the way to find your unique solution is through digitalization.” - Leslie Loh Before we dive into digitalization, let's address the Return on Investment (ROI) question. ROI is the holy…
Image by Michail Petrov on Shitterstock If you've ever wondered how technologies can significantly disrupt existing business models, you're in the right place! In our constantly evolving world, businesses need to stay updated and innovative. The beauty of disruption lies not in the turbulence it creates, but in the novel opportunities it provides for businesses to grow and prosper. This article aims to examine disruptive technologies and their role in fostering business innovation. Before we dive deep, let’s start with an overview of the concept of disruptive technology. "Disruptive Technology", a term coined by Harvard Business School professor Clayton M. Christensen in the late 1990s, refers to an innovation that significantly alters the way that consumers, industries, or businesses operate. These…
