How Birds Connect to Sustainability and The Environment?

Introduction Conservation today is not just about protecting nature – it is fundamentally about protecting people. At the heart of this mission are birds, which serve as essential indicators of climate change, alerting us to the environmental impacts of our actions. In examining this relationship between birds, people, and conservation, one organization stands out not only for its mission but also for its unique approach: BirdLife International (Asia) Limited (“BirdLife”). We have a chance to speak with Mr Vinayagan Dharmarajah, Regional Director, Asia, of BirdLife International to gain insight into the organization’s work and its contributions to protecting the nature. The Transition from Legal Counsel to Conservationist The journey into BirdLife has been a personal transformation. Coming from a legal…

The Unexpected Obstacle Every Startup Faces (And How to Overcome It)

According to Exploding Topics (latest data in 2023), 90% of startups fail. Wait, let’s break it down.  “Nine out of every ten startups crash and burn. But, hang on! Wasn't the dream to be the next, dare I say it, Elon Musk, or Jeff Bezos?” Surprised? But this is just the start of our harsh and enlightening ride. Think about it. You have your perfect product in mind, the dream team lined up, your business plan readied, investors ready to shower you with their money, and you even have the departmental desk color scheme sorted (we all know that's important). Yet despite all this, you are more likely to fail than to succeed – hard pill to swallow, right? Grit your…

Why More Businesses are Adopting Asset-Light Strategies

Image by Freepik Every company strives to navigate its strategic course with the lightest possible asset footprint. Yet, finding the optimal balance can resemble solving a complex puzzle. Executives often grapple with a perplexing choice when considering the heft of their assets. On one hand, there is the allure of asset-heavy, vertically integrated models that promise unmatched control. But do they also tether too much capital and lack the nimbleness needed in today's ever-shifting business environment? On the flip side, asset-light business models offer newfound flexibility, but can they be effectively managed? Do they raise concerns with the looming risks of Intellectual Property (IP) leaks and potential depreciation in value? "The art of business lies in the ability to make…

From Traditional To Digital: How An Agency Built A Marketing Ecosystem 

OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin?  This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…

The First Step in any successful M&A transaction is Data.

Mergers and acquisitions (M&A) are complex endeavors that require meticulous planning, strategic foresight, and, above all, comprehensive data. In the contemporary business landscape, where data drives decisions, understanding what information is crucial to the M&A process can significantly influence the outcome. Therefore, the first step in any successful M&A transaction is Data. This article will explore the critical aspects of data in M&A, focusing on identifying the right data, understanding customer and market insights, the role of operational metrics, and the broader scope of data beyond financials. Identifying the Right Data The first step in any successful M&A transaction is identifying and preparing the right data. Sellers often wonder what data buyers need to evaluate the deal and decide whether…

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