The First Step to A Successful Business: A Shareholders’ Agreement

What Happens When Two Founders Start a Business With No Clear Rules? Every entrepreneur begins their journey with a good idea, a trusted friend, a shared dream. It always starts with, “We should do something together.” The idea feels fresh, the energy is high, and the possibilities seem endless. Those first moments are filled with hope and optimism, where everyone is enthusiastic, the roles seem obvious and collaboration feels smooth. This is the classic startup story of two friends chasing a dream and finally deciding to make it happen. Party A and Party B were exactly like this: Friends with complementary skills, united by a vision, and eager to launch their business. They set things up quickly, registered the company,…

Growth With a Conscience: How Do Commercial Choices Drive Health Outcomes?

Profits vs Public Health: Why Business Leaders Must Rethink Their Role in Society Most business leaders probably don’t lie awake worrying about public health. They are likely focused on profit margins, sustainable growth, market share, investor expectations, and keeping their team productive. Health, especially the health of people outside the company, can feel distant or like someone else’s job. It's easy to see why we might think public health isn't our problem. Individuals make their own choices. Governments are responsible for healthcare systems. Yet, every business influences public health, whether it intends to or not. The question is no longer whether businesses impact health, but whether they choose to understand that impact and shape it intentionally. Businesses play a powerful…

Cloud Accounting Explained: Key Differences You Need to Know

A Brief Overview of Accounting’s Evolution Accounting has always been central to business management, traditionally focused on recording and reporting financial transactions, providing essential compliance and monitoring capabilities. For much of its history, it was seen as a back-office function, holding valuable data without directly influencing collaboration or decision-making across the organisation. The first major transformation came with the rise of information technology (IT). Technological advancements and automation kicked off accounting's evolution, steering it from reliance on paper records toward becoming a robust data-driven discipline. These advancements improved accuracy, streamlined information, and reduced repetitive tasks, allowing finance professionals to shift their focus from routine processing to deeper analysis. This technological shift marked the beginning of accounting’s evolution from a passive…

Is Sales Really Difficult? Are there Proven Methodologies for Success?

In today’s fast-paced business environment, organizations face numerous challenges, particularly when it comes to attracting and developing top sales talent. In this two-article series, we uncover overlooked strategies to boost sales performance, examining the impact of technology, strategy, leadership, performance management, and other critical factors that drive business success. In a recent interview, Professor Frank Cespedes shared his expert insights on effectively managing the sales function to enhance business outcomes. This interview is divided into two articles. This is Article 1, where we begin by exploring Strategic Approaches to Sales and Sales Talent. We’ll delve into foundational strategies and best practices for building a high-performing sales team. Article 2 will follow in two weeks, focusing on the Leadership Role in…

Authentic by Design: On Creating with Integrity and Courage

Rooted Beginnings: It Started With a Feeling  The truth about starting your own business is there is no "perfect time" nor a "secret formula" to unlock. Most meaningful businesses often begin with something more intuitive: an intrinsic feeling, a deep-seated knowing, or a sense of misalignment that signals a need for change. For many, it is simply having the courage to lean into that instinct and build from where they are. This article delves into the journey of one such individual who listened to her intuition, illustrating that the most powerful moment in any entrepreneurial journey is daring to take the first step. Trading a conventional career path for an entrepreneurial venture, Ash Mendelsohn established a business embedded with creativity,…

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