Tug-of-War: Why Paradoxes Define Modern Business A clear theme is emerging across industries and countries: business leaders are navigating a level of complexity unlike anything they’ve seen before. According to a PwC Annual Global CEO Survey, 40% of CEOs believe their organisations will not be economically viable in 10 years if they stick with their existing strategies. This is a reflection of a business environment where the traditional rules no longer apply. This sense of urgency is driven by an environment characterised by rapid technological, geopolitical, and economic shifts. The dynamic nature of modern business demands decision-making models that are more adaptive, collaborative, and fast-moving than previous approaches allow. Leading a company or team is no longer about having the…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
There is always something elusive about the Boardroom. It is a place where strategies are devised, risks weighed, and the future of companies charted. Yet, amid its polished oak walls and hushed deliberations, there's an aspect that has begun to echo louder than ever before - diversity. But it's not just about ticking boxes; it's about steering towards an inclusive future. Still questioning the value of a diverse boardroom? It's time you rethink your strategy. A study by researchers at Harvard Business School found that ethnically diverse organizations were 35% more likely to outperform their industry median. Notably, ethnically diverse boards are 43% more likely to deliver higher profits. Now that's a win you surely want on your side of the…
Image by rawpixel.com on Freepik Imagine - It's the dawn of the 21st century. The economy is booming, dot-coms are soaring high, and among them, a particular star shines the brightest - Enron. An energy company that at its peak carried a worth of about $70 billion. But within a span of few years, this magnificent empire crumbled into nothing, drowning in a sea of fraud and deceit. "The Enron scandal drew attention to accounting and corporate fraud, as its shareholders lost $74 billion in the four years leading up to its bankruptcy, and its employees lost billions in pension benefits." What truly unfolded in this financially catastrophic event known as the Enron Scandal? You're about to uncover this riveting and…
What’s Next for Accounting? Key Shifts Defining the Next Decade Accounting has long been seen as a stable profession, but that image no longer holds. Similar to other industries, it is being reshaped by automation, artificial intelligence (AI), evolving regulatory frameworks, and shifting client expectations. The accounting field is being reshaped by four major trends, impacting how accountants work and the value they provide. Firstly, accountants are increasingly stepping into the role of strategic business advisors. The automation of repetitive and low-skill tasks enables accountants to take on more analytical and strategic responsibilities. As leaders face increasingly complex decisions, accountants are becoming partners in guiding long-term strategy. At the same time, emphasis on sustainability and integrated reporting is pushing companies…
