woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Image by rudall30 via Shutterstock Remember back in 2013, when venture capitalist and founder of Cowboy Ventures, Aileen Lee, coined a specific term to represent a distinctive class of start-ups that were breaking the norms and catching the eye of investors worldwide? That's right, the label 'unicorn' was born. In the world of business, a unicorn isn't a mythical creature fresh out of a fantasy novel. Rather, it is an exceptional title granted to private companies or startups valued over a whopping $1 billion. Just as elusive and awe-inspiring as their fictional namesakes, these companies embark on the adventurous journey from mere concepts to billion-dollar businesses. But the unicorn landscape has dramatically changed. Seeing a startup reach unicorn status is no longer a rare…
Back in 2014, we've seen Generative AI fundamentally reshape countless industries, from journalism and content creation to product design and beyond. Its ability to generate new and original creations, based on learned patterns from vast amounts of data, sparked a revolution. But as we transition into the next stage of AI evolution, a new challenger has emerged - Interactive AI. A shift in momentum? The recent rise of Interactive AI isn’t a random trend. It symbolizes the next logical step in the evolution of AI technology. While generative AI was amazing in its ability to produce unique outputs, the advent of Interactive AI takes that very capability to an entirely new level. This fresh genre of AI is all about collaboration, refining its…
Disrupt or Be Disrupted: How Value Decoupling is Changing the Game In today’s rapidly evolving business landscape, value decoupling has emerged as a critical challenge, particularly for established companies facing disruption. This phenomenon occurs when competitors—often digital disruptors—strategically peel away key customer activities, eroding the foundation of traditional business models. In this discussion, we will explore the forces driving decoupling, the strategies digital disruptors use to separate and capture customer interactions, and real-world examples of companies that have suffered as a result. We will also delve into why digital players are often better positioned to leverage this strategy, the common missteps traditional businesses make in response, and the approaches they can adopt to counteract these threats and retain their competitive…
Books Can Spark New Ideas and Shift Your Thinking When your days are packed with meetings, operational fires, and never-ending to-do lists, reading often slips down the priority list. And when you do finally have a moment to crack open a book, it’s tempting to reach for the familiar — that go-to stack of leadership reads that feel comfortable, safe, and predictable. However, if you’re looking to grow, evolve, or reignite your perspective, it might be time to shake up your inputs and that starts with what you choose to read. Fresh insights are unlikely to emerge if you stick with familiar authors and comfort genres. Staying within this echo chamber can limit your perspective and keep you stuck in…
