Forging a Unified Culture: How a Century-Old Dutch Business Thrives in APAC Join us as we explore the remarkable journey of a century-old European company expanding into Asia with its Managing Director Asia Pacific, Mr Andy Ang. This article delves into their strategic approach to growth, from establishing a solid presence in key Asian markets to building robust systems that support seamless integration. Discover how they are successfully adapting their corporate culture—deeply rooted in family values—while aligning it with the dynamic business environment in Asia. Learn how this company is not only expanding its footprint but also ensuring its legacy and values thrive in a new and diverse region. A story of tradition meeting innovation for sustainable success! Mr Andy…
The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
Are You Still Running Your Business Like It's 1995? We live in an age defined by digital signatures, seamless cloud collaboration, and powerful AI. Despite having endless tools for efficiency at our fingertips, a shocking number of companies and professionals remain stubbornly anchored in the analog past. The continued reliance on hardcopy documentation, mandatory in-person approvals, and manual processes actively stalls progress and productivity. This persistence of 1990s playbooks begs the central question: Why do so many successful leaders and companies knowingly choose to resist transformation? The answer lies not in outdated technology, but in deep-seated human psychology. This instinct to cling to the familiar, even when innovation offers a clear advantage, is known as the status quo bias. We…
Young business woman working at the computer in cafe on the rock. Young girl downshifter working at a laptop at sunset or sunrise on the top of the mountain to the sea, working day. Let’s face it – Companies these days are waking up to a whole new workforce reality. It feels like we have only just settled into adapting to the presence of millennials, and now we find ourselves needing to brace for the impact of Generation Z. Welcome to the era of Gen Z, the "True Gen," "iGen," or simply the "zoomers" (born from 1997 to 2012), who are now striding into the workplace like a breath of fresh air. And let's set the record straight – they're…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
