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Reckoning with the Future: How to Navigate the Digital Shift in Accounting?
How Accounting Is Changing: Emerging Trends in Accounting and Finance
A Playful Perspective: How One Artist Uses a Toucan to Paint a New Future for Art
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Your People Are Human Capital, Not Cogs in a Machine In our previous article "How to Rethink Innovation in an AI-Driven World?", we highlighted how creativity, empathy and ethical reasoning remain indispensable in an increasingly automated future. This article takes that exploration even further by delving into the critical question: what happens when these vital human traits are neglected in the relentless pursuit of efficiency and profit maximisation? For many leaders, the global marketplace has reinforced a dangerous perception: that people are ultimately expendable assets. What leaders must grasp is people are not machines. Chronic stress and overwhelm invariably result in burnout, disengagement from work, and high employee turnover. Unlike machines, people carry emotional loads, cognitive limits, and social needs.…
Startup Culture: Building a Team that Grows Together
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Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
From Traditional To Digital: How An Agency Built A Marketing Ecosystem
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OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Does Your Business Need Accounting? Debunking Common Accounting Myths
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The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
