Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Rooted Beginnings: It Started With a Feeling The truth about starting your own business is there is no "perfect time" nor a "secret formula" to unlock. Most meaningful businesses often begin with something more intuitive: an intrinsic feeling, a deep-seated knowing, or a sense of misalignment that signals a need for change. For many, it is simply having the courage to lean into that instinct and build from where they are. This article delves into the journey of one such individual who listened to her intuition, illustrating that the most powerful moment in any entrepreneurial journey is daring to take the first step. Trading a conventional career path for an entrepreneurial venture, Ash Mendelsohn established a business embedded with creativity,…
How a Triple-E Student Found His Place in AI and Computing? When Kelvin Kok, Founder & Chief Architect of Axrail enrolled at Nanyang Technological University (NTU) to study Electronic and Electrical Engineering (EEE), the world of computer programming was not even on his radar. Like many young undergraduates, he had no clear idea of his long-term career path. A chance internship during his third year would change everything and set him on a trajectory that would eventually lead to founding one of Southeast Asia’s fast-growing AI companies. A Chance Encounter with the World of Code In Kelvin’s early NTU days, programming felt abstract, little more than writing scripts to print stars and shapes on a screen. “Back then, it made…
Chasing The Entrepreneurial Dream As you scroll through your LinkedIn feed, you see another person breaking from the corporate script to build something of their own. Meanwhile, you're stuck in endless meetings and a job that has become achingly dull, dealing with the profound frustration of working for a boss who fails to acknowledge your impact. The instinct is to escape and the answer may seem obvious: time to strike out on your own. The entrepreneurial dream feels like such an enticing option when you picture the freedom, the autonomy, the thrill of calling the shots. By the time you hit mid‑career, the urge to carve out a legacy and claim ownership often intensifies. Yet, we need to unpack this…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
