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How to Rethink Innovation in an AI-Driven World?
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AI Is Driving a New Era of Innovation Artificial Intelligence (AI) is transforming innovation by moving into areas once thought to be uniquely human, such as creative thinking and design. While many leaders focus on AI’s role in optimising operations—cutting costs, streamlining processes, and enhancing customer experiences—its impact goes far deeper. Through the automation of repetitive tasks and rapid pattern recognition, AI has the ability to craft highly personalised solutions and resolve complex problems more efficiently than human teams. Traditionally, innovation relied on human imagination and intuition. In the current innovation landscape, AI co-creates—generating ideas, visuals, and prototypes alongside humans. By rapidly testing and refining countless design options, AI rapidly speeds up innovation cycles and expands what’s possible. This shift…
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