OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
The Business Doctor Who Brings Companies Back to Life Walter Simson’s career didn’t begin with corporate rescues. He was once a banker at Chase Manhattan Bank, now part of JPMorgan Chase, with a clear trajectory in finance. But a family emergency shifted his course, a call from his father, who owned a commercial printing business in New York and was battling serious vision issues. Walter took a temporary leave to assist, expecting it to last three months. It stretched into three years and set him on a new, unplanned path. “You can't be a turnaround manager until you've done a turnaround,” Walter reflects. That first experience became his unexpected gateway into a career he has now pursued for over four…
Future-Proofing in an Uncertain World: Preparing for the Storm Before the Sun Economic conditions are shifting rapidly, with rising operating costs, supply chain instability and unpredictable shifts in consumer demand across most industries. Globalisation has accelerated growth and expanded market access for many businesses, but it has also made businesses more susceptible to external shocks - where geopolitical tensions and policy changes such as trade tariffs can rapidly disrupt entire value chains. The interconnectedness of global markets means that disruptions in one region can reverberate worldwide, amplifying financial risk and strategic uncertainty. The global economy no longer moves in cycles of calm and chaos; instead, instability has become constant. In this context, the ability to lead with clarity and composure…
Decarbonization and Sustainability Reporting: Shaping a Resilient Future for the Built Environment In today's world of heightened environmental awareness and the urgent need for sustainable practices, innovative solutions within the built environment have taken center stage. While energy-efficient technologies play a vital role, operational excellence has become the cornerstone of effective carbon reduction efforts in this sector. Six years ago, the acquisition of a company in the built environment industry brought about significant organizational changes. This decision created a void in the market, but it also created an opportunity for forward-thinking professionals. Recognizing the growing need for expertise in sustainability, a group of experienced professionals from the advisory services division came together to establish DeltaQ. Rooted in energy management within…
Everything Is Connected: A New Way to Think About Business and Nature Leaders today confront a level of uncertainty far greater than previous eras. From climate-related disruptions impacting supply chains to public health issues which affect workforce productivity, the degradation of natural systems directly translates into operational risks and diminished human capital. Amidst this complexity, a growing number of forward-thinking leaders are asking deeper questions to focus on resilience and the creation of long-term value. Within this dialogue, you may have encountered a term gaining significant traction in discussions: nature-positive. This article is an invitation to understand what nature-positive means, why it matters for you, and how embracing its principles can unlock new perspectives on the future of business. In…
