OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Books Can Spark New Ideas and Shift Your Thinking When your days are packed with meetings, operational fires, and never-ending to-do lists, reading often slips down the priority list. And when you do finally have a moment to crack open a book, it’s tempting to reach for the familiar — that go-to stack of leadership reads that feel comfortable, safe, and predictable. However, if you’re looking to grow, evolve, or reignite your perspective, it might be time to shake up your inputs and that starts with what you choose to read. Fresh insights are unlikely to emerge if you stick with familiar authors and comfort genres. Staying within this echo chamber can limit your perspective and keep you stuck in…
Forging a Unified Culture: How a Century-Old Dutch Business Thrives in APAC Join us as we explore the remarkable journey of a century-old European company expanding into Asia with its Managing Director Asia Pacific, Mr Andy Ang. This article delves into their strategic approach to growth, from establishing a solid presence in key Asian markets to building robust systems that support seamless integration. Discover how they are successfully adapting their corporate culture—deeply rooted in family values—while aligning it with the dynamic business environment in Asia. Learn how this company is not only expanding its footprint but also ensuring its legacy and values thrive in a new and diverse region. A story of tradition meeting innovation for sustainable success! Mr Andy…
Rooted Leadership: What Business Can Learn from the Natural World The modern business landscape pushes for relentless acceleration, propelled by an undercurrent of continuous innovation, rapid scaling, and an 'always-on' operational mindset. Leaders are under pressure to deliver continuous growth and chase new milestones which often inadvertently cultivate a "hustle" culture. However, this pursuit of acceleration exacts a heavy toll: employee burnout, resource depletion, and a struggle for sustained relevance. We have collectively fallen for the myth of endless productivity, believing that the more efficient our processes, the more work we can (and should) undertake. This mindset traps us in a loop of constant doing, neglecting the essential value of pause, renewal, and strategic timing. In contrast, the natural world…
Why Are Accounting Firms Still Lagging in Tech Adoption? In our previous article, we highlighted how accounting is shifting beyond compliance toward a more strategic role. Yet, digital transformation is where the sector risks falling behind. The reality is that the pace of digital adoption is far from uniform. While other industries have embraced automation and data analytics, accounting often remains anchored to legacy systems and siloed ways of working. This week, we want to find out: what’s holding accounting back from digital transformation? From cultural resistance to the complexity of integrating new technologies, we’ll unpack the challenges and highlight why people remain at the heart of digital transformation. Technology in accounting is moving fast but many firms still struggle…
