woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
The Emptiness After the Big Win As the year comes to an end, this is the time when we reflect and take stock of everything we’ve accomplished. Yet, for many of us, we've certainly done a lot of work, but the outcome feels insignificant. It stirs a quiet unease: the sense that, despite the projects delivered, the milestones ticked off, we have this feeling that we still haven’t done enough. This is the arrival fallacy at work, the belief that once we reach a certain goal, we’ll finally feel complete. We chase goals believing they hold the feeling we’re missing, only to discover the feeling never stays. We continually chase more success, more recognition, more wealth, believing that the next…
The Business Pre‑Nup vs. The Business Divorce In our previous article, we discussed the importance of a shareholders’ agreement as the “business pre-nup” i.e., setting ground rules for managing a business together as co-owners. But what happens when someone decides to leave the partnership? Every business partnership has two chapters: coming together and parting ways. The Sale & Purchase Agreement (SPA) governs the second. If the shareholders' agreement is the "pre-nup", then the SPA is the divorce agreement drafted before the wedding. One party exits and the SPA decides who keeps what, how the price is paid, and who bears responsibility if any surprises come up later. For example, Party A and Party B have been business partners for years.…
Future-Proofing in an Uncertain World: Preparing for the Storm Before the Sun Economic conditions are shifting rapidly, with rising operating costs, supply chain instability and unpredictable shifts in consumer demand across most industries. Globalisation has accelerated growth and expanded market access for many businesses, but it has also made businesses more susceptible to external shocks - where geopolitical tensions and policy changes such as trade tariffs can rapidly disrupt entire value chains. The interconnectedness of global markets means that disruptions in one region can reverberate worldwide, amplifying financial risk and strategic uncertainty. The global economy no longer moves in cycles of calm and chaos; instead, instability has become constant. In this context, the ability to lead with clarity and composure…
Navigating Generational Shifts: 5 Key Takeaways to Leverage the Strengths of Gen Z and Millennials With Gen Z and Millennials entering and dominating the workforce, many business leaders are faced with the timeless challenge of managing generational differences and effectively engaging the younger generation. Each generation has its own set of values, priorities, and perspectives toward work, which can often lead to misalignment and misunderstandings between older and younger employees. Where Baby Boomers and Gen X often emphasize loyalty, stability, and traditional career paths, Gen Z and Millennials are driven by a different set of values and career priorities. They seek purpose-driven work, flexibility, and autonomy, and they place high importance on mental health and well-being. Understanding these shifts, which…
