Your People Are Human Capital, Not Cogs in a Machine In our previous article "How to Rethink Innovation in an AI-Driven World?", we highlighted how creativity, empathy and ethical reasoning remain indispensable in an increasingly automated future. This article takes that exploration even further by delving into the critical question: what happens when these vital human traits are neglected in the relentless pursuit of efficiency and profit maximisation? For many leaders, the global marketplace has reinforced a dangerous perception: that people are ultimately expendable assets. What leaders must grasp is people are not machines. Chronic stress and overwhelm invariably result in burnout, disengagement from work, and high employee turnover. Unlike machines, people carry emotional loads, cognitive limits, and social needs.…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image provided by Adriana Calderon, Co-founder and Director of Transfer Pricing Solutions Asia Transfer pricing is like a game of chess, where every move has a financial impact. It's not just about strategy, but also about protecting your kingdom. - John Smith If you do not have the slightest clue on Transfer Pricing... You might be driving your business in a really bad direction. The next time you're at a gathering, and someone mentions 'Transfer Pricing', you might initially think it's just accountant jargon. However, despite its possible lack of humour, its importance in business profitability and your overall earnings can't be undermined. What is Transfer Pricing? Now, imagine trying to communicate a fair price for goods or services within…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
