OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by rawpixel.com on Freepik When you hear 'corporate governance', you might heave a sigh heavier than your morning coffee cup. You might think - isn't that something that only starchy, established corporations need to squabble about? Startups, with their agile, seat-of-the-pants swagger, surely need not bother with such heavyweight formalities as corporate governance, right? Well, here's a curveball to that notion - you should. What is corporate governance and why is it important for startups? Let's clear the air once and for all. What exactly is corporate governance and why should it matter for startups? Defined at its simplest, corporate governance is the system of rules, practices, and processes by which a company is directed and controlled. It's about making good…
Young business woman working at the computer in cafe on the rock. Young girl downshifter working at a laptop at sunset or sunrise on the top of the mountain to the sea, working day. Let’s face it – Companies these days are waking up to a whole new workforce reality. It feels like we have only just settled into adapting to the presence of millennials, and now we find ourselves needing to brace for the impact of Generation Z. Welcome to the era of Gen Z, the "True Gen," "iGen," or simply the "zoomers" (born from 1997 to 2012), who are now striding into the workplace like a breath of fresh air. And let's set the record straight – they're…
Tocotoco and the New Playfulness of Modern Art: A Young Korean Artist’s Journey At first glance, the paintings of this young Korean artist might look like respectful homages to European masterpieces. Look closer, and a bright-beaked bird sneaks into the scene. This is Tocotoco, a toucan with a curious gaze and boundless energy who has become the artist’s signature. With Tocotoco, she reimagines classical art through a playful lens, bridging centuries of tradition with the spirit of her own generation. At just her mid-20s, she has already travelled to nearly 60 countries, exhibited solo, painted murals across continents, and developed a whimsical universe that both celebrates and reinterprets art history. Her story reflects not only her personal journey but also…
Is Your Organization Facing an Innovation Crisis? Low Innovation Scores Predict Bankruptcy in Just 2 to 3 Years What if the key to a company’s survival and success could be measured as precisely as its financial performance? For Professor Grant Burgess, a bacteriologist turned innovation expert, this question became the driving force behind a groundbreaking discovery. Through decades of experience in pure research and biotechnology, trying to understand how best to commercialise his ideas, he uncovered a startling reality: innovation isn’t just a buzzword it’s a measurable, quantifiable force that can determine whether a business thrives or fails. His journey, which began with studying the intricate workings of bacteria, led him to develop a revolutionary method to measure innovation. The…
