There is always something elusive about the Boardroom. It is a place where strategies are devised, risks weighed, and the future of companies charted. Yet, amid its polished oak walls and hushed deliberations, there's an aspect that has begun to echo louder than ever before - diversity. But it's not just about ticking boxes; it's about steering towards an inclusive future. Still questioning the value of a diverse boardroom? It's time you rethink your strategy. A study by researchers at Harvard Business School found that ethnically diverse organizations were 35% more likely to outperform their industry median. Notably, ethnically diverse boards are 43% more likely to deliver higher profits. Now that's a win you surely want on your side of the…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
A Brief Overview of Accounting’s Evolution Accounting has always been central to business management, traditionally focused on recording and reporting financial transactions, providing essential compliance and monitoring capabilities. For much of its history, it was seen as a back-office function, holding valuable data without directly influencing collaboration or decision-making across the organisation. The first major transformation came with the rise of information technology (IT). Technological advancements and automation kicked off accounting's evolution, steering it from reliance on paper records toward becoming a robust data-driven discipline. These advancements improved accuracy, streamlined information, and reduced repetitive tasks, allowing finance professionals to shift their focus from routine processing to deeper analysis. This technological shift marked the beginning of accounting’s evolution from a passive…
Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Your People Are Human Capital, Not Cogs in a Machine In our previous article "How to Rethink Innovation in an AI-Driven World?", we highlighted how creativity, empathy and ethical reasoning remain indispensable in an increasingly automated future. This article takes that exploration even further by delving into the critical question: what happens when these vital human traits are neglected in the relentless pursuit of efficiency and profit maximisation? For many leaders, the global marketplace has reinforced a dangerous perception: that people are ultimately expendable assets. What leaders must grasp is people are not machines. Chronic stress and overwhelm invariably result in burnout, disengagement from work, and high employee turnover. Unlike machines, people carry emotional loads, cognitive limits, and social needs.…