The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…
The Rising Voice of a New-Gen Artist Blending Chinese and Modern Painting In an increasingly interconnected world, the boundaries between cultural expression and artistic identity are becoming ever more fluid. Nawei, a bold young Canadian artist based in Singapore, is among the emerging generation of artists who masterfully blend the heritage of Chinese ink traditions with the color, energy, and imagination of modern art. With work that pulses with symbolism, movement, and soul, she’s carving a space that both honors the past and dares to redefine it. “I’ve been painting for as long as I can remember,” she reflects. “If there was a pen and a scrap of paper, I’d find myself sketching whatever came to mind or whatever I…
Tug-of-War: Why Paradoxes Define Modern Business A clear theme is emerging across industries and countries: business leaders are navigating a level of complexity unlike anything they’ve seen before. According to a PwC Annual Global CEO Survey, 40% of CEOs believe their organisations will not be economically viable in 10 years if they stick with their existing strategies. This is a reflection of a business environment where the traditional rules no longer apply. This sense of urgency is driven by an environment characterised by rapid technological, geopolitical, and economic shifts. The dynamic nature of modern business demands decision-making models that are more adaptive, collaborative, and fast-moving than previous approaches allow. Leading a company or team is no longer about having the…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…