OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Books Can Spark New Ideas and Shift Your Thinking When your days are packed with meetings, operational fires, and never-ending to-do lists, reading often slips down the priority list. And when you do finally have a moment to crack open a book, it’s tempting to reach for the familiar — that go-to stack of leadership reads that feel comfortable, safe, and predictable. However, if you’re looking to grow, evolve, or reignite your perspective, it might be time to shake up your inputs and that starts with what you choose to read. Fresh insights are unlikely to emerge if you stick with familiar authors and comfort genres. Staying within this echo chamber can limit your perspective and keep you stuck in…
Navigating Generational Shifts: 5 Key Takeaways to Leverage the Strengths of Gen Z and Millennials With Gen Z and Millennials entering and dominating the workforce, many business leaders are faced with the timeless challenge of managing generational differences and effectively engaging the younger generation. Each generation has its own set of values, priorities, and perspectives toward work, which can often lead to misalignment and misunderstandings between older and younger employees. Where Baby Boomers and Gen X often emphasize loyalty, stability, and traditional career paths, Gen Z and Millennials are driven by a different set of values and career priorities. They seek purpose-driven work, flexibility, and autonomy, and they place high importance on mental health and well-being. Understanding these shifts, which…
How a Triple-E Student Found His Place in AI and Computing? When Kelvin Kok, Founder & Chief Architect of Axrail enrolled at Nanyang Technological University (NTU) to study Electronic and Electrical Engineering (EEE), the world of computer programming was not even on his radar. Like many young undergraduates, he had no clear idea of his long-term career path. A chance internship during his third year would change everything and set him on a trajectory that would eventually lead to founding one of Southeast Asia’s fast-growing AI companies. A Chance Encounter with the World of Code In Kelvin’s early NTU days, programming felt abstract, little more than writing scripts to print stars and shapes on a screen. “Back then, it made…
Why Trying to Do It All Could Be Holding You Back Many businesses opt to manage their operations in-house, motivated by the belief that it offers greater control and cost transparency. However, handling everything internally can drain valuable time, energy, and resources. Retaining every function does not always lead to the best performance, especially in roles with low engagement or high staff turnover. Trying to manage everything internally can waste talent and limit your company’s ability to focus on what truly drives innovation. At its core, outsourcing is a decision about resource allocation: whether to develop and manage a function internally or partner with an external provider who can deliver it more effectively. Though this dilemma is not new for…