Image by rawpixel.com on Freepik When you hear 'corporate governance', you might heave a sigh heavier than your morning coffee cup. You might think - isn't that something that only starchy, established corporations need to squabble about? Startups, with their agile, seat-of-the-pants swagger, surely need not bother with such heavyweight formalities as corporate governance, right? Well, here's a curveball to that notion - you should. What is corporate governance and why is it important for startups? Let's clear the air once and for all. What exactly is corporate governance and why should it matter for startups? Defined at its simplest, corporate governance is the system of rules, practices, and processes by which a company is directed and controlled. It's about making good…
Why Trying to Do It All Could Be Holding You Back Many businesses opt to manage their operations in-house, motivated by the belief that it offers greater control and cost transparency. However, handling everything internally can drain valuable time, energy, and resources. Retaining every function does not always lead to the best performance, especially in roles with low engagement or high staff turnover. Trying to manage everything internally can waste talent and limit your company’s ability to focus on what truly drives innovation. At its core, outsourcing is a decision about resource allocation: whether to develop and manage a function internally or partner with an external provider who can deliver it more effectively. Though this dilemma is not new for…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Books Can Spark New Ideas and Shift Your Thinking When your days are packed with meetings, operational fires, and never-ending to-do lists, reading often slips down the priority list. And when you do finally have a moment to crack open a book, it’s tempting to reach for the familiar — that go-to stack of leadership reads that feel comfortable, safe, and predictable. However, if you’re looking to grow, evolve, or reignite your perspective, it might be time to shake up your inputs and that starts with what you choose to read. Fresh insights are unlikely to emerge if you stick with familiar authors and comfort genres. Staying within this echo chamber can limit your perspective and keep you stuck in…
Why Post-Break Motivation is a Leadership Challenge Having to return to work after a long Christmas and New Year break is emotionally complex. Time away disrupts the usual cadence of work and we need space to ease back into professional demands. For many, the transition back to work feels like a shock to the system, blending tiredness, reflection, and a quiet unease about the year ahead. After the new year, many return with renewed personal intentions and rebalanced priorities, but the pressure to ‘start strong’ hits the moment they are back online. While calendars quickly fill up and inboxes are flooded, the emotional transition back into work often lags behind the operational one. For leaders, January can feel like a…