woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
You Can’t Control a Complex System, But You Can Influence It We often think in linear terms: cause and effect, input and output. We’re taught to solve problems by tracing a single cause and applying a direct fix. Yet, complex systems—like ecosystems or business organisations—are a network of feedback, interdependence, and tipping points. In nature, change doesn’t happen in isolation. The smallest shift can echo across the entire system. Coral reefs demonstrate this clearly. They rely on intricate relationships, particularly between coral and microscopic algae called zooxanthellae. A seemingly minor increase in ocean temperature—just 1 to 2°C—can trigger a cascade of systemic breakdown in a coral reef. This slight change causes corals to expel the algae they depend on, leading…
AI Is Driving a New Era of Innovation Artificial Intelligence (AI) is transforming innovation by moving into areas once thought to be uniquely human, such as creative thinking and design. While many leaders focus on AI’s role in optimising operations—cutting costs, streamlining processes, and enhancing customer experiences—its impact goes far deeper. Through the automation of repetitive tasks and rapid pattern recognition, AI has the ability to craft highly personalised solutions and resolve complex problems more efficiently than human teams. Traditionally, innovation relied on human imagination and intuition. In the current innovation landscape, AI co-creates—generating ideas, visuals, and prototypes alongside humans. By rapidly testing and refining countless design options, AI rapidly speeds up innovation cycles and expands what’s possible. This shift…
Introduction Conservation today is not just about protecting nature – it is fundamentally about protecting people. At the heart of this mission are birds, which serve as essential indicators of climate change, alerting us to the environmental impacts of our actions. In examining this relationship between birds, people, and conservation, one organization stands out not only for its mission but also for its unique approach: BirdLife International (Asia) Limited (“BirdLife”). We have a chance to speak with Mr Vinayagan Dharmarajah, Regional Director, Asia, of BirdLife International to gain insight into the organization’s work and its contributions to protecting the nature. The Transition from Legal Counsel to Conservationist The journey into BirdLife has been a personal transformation. Coming from a legal…
Profits vs Public Health: Why Business Leaders Must Rethink Their Role in Society Most business leaders probably don’t lie awake worrying about public health. They are likely focused on profit margins, sustainable growth, market share, investor expectations, and keeping their team productive. Health, especially the health of people outside the company, can feel distant or like someone else’s job. It's easy to see why we might think public health isn't our problem. Individuals make their own choices. Governments are responsible for healthcare systems. Yet, every business influences public health, whether it intends to or not. The question is no longer whether businesses impact health, but whether they choose to understand that impact and shape it intentionally. Businesses play a powerful…