Young business woman working at the computer in cafe on the rock. Young girl downshifter working at a laptop at sunset or sunrise on the top of the mountain to the sea, working day. Let’s face it – Companies these days are waking up to a whole new workforce reality. It feels like we have only just settled into adapting to the presence of millennials, and now we find ourselves needing to brace for the impact of Generation Z. Welcome to the era of Gen Z, the "True Gen," "iGen," or simply the "zoomers" (born from 1997 to 2012), who are now striding into the workplace like a breath of fresh air. And let's set the record straight – they're…
Navigating Generational Shifts: 5 Key Takeaways to Leverage the Strengths of Gen Z and Millennials With Gen Z and Millennials entering and dominating the workforce, many business leaders are faced with the timeless challenge of managing generational differences and effectively engaging the younger generation. Each generation has its own set of values, priorities, and perspectives toward work, which can often lead to misalignment and misunderstandings between older and younger employees. Where Baby Boomers and Gen X often emphasize loyalty, stability, and traditional career paths, Gen Z and Millennials are driven by a different set of values and career priorities. They seek purpose-driven work, flexibility, and autonomy, and they place high importance on mental health and well-being. Understanding these shifts, which…
Tocotoco and the New Playfulness of Modern Art: A Young Korean Artist’s Journey At first glance, the paintings of this young Korean artist might look like respectful homages to European masterpieces. Look closer, and a bright-beaked bird sneaks into the scene. This is Tocotoco, a toucan with a curious gaze and boundless energy who has become the artist’s signature. With Tocotoco, she reimagines classical art through a playful lens, bridging centuries of tradition with the spirit of her own generation. At just her mid-20s, she has already travelled to nearly 60 countries, exhibited solo, painted murals across continents, and developed a whimsical universe that both celebrates and reinterprets art history. Her story reflects not only her personal journey but also…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…