Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
The Business Doctor Who Brings Companies Back to Life Walter Simson’s career didn’t begin with corporate rescues. He was once a banker at Chase Manhattan Bank, now part of JPMorgan Chase, with a clear trajectory in finance. But a family emergency shifted his course, a call from his father, who owned a commercial printing business in New York and was battling serious vision issues. Walter took a temporary leave to assist, expecting it to last three months. It stretched into three years and set him on a new, unplanned path. “You can't be a turnaround manager until you've done a turnaround,” Walter reflects. That first experience became his unexpected gateway into a career he has now pursued for over four…
Image by rawpixel.com on Freepik Imagine - It's the dawn of the 21st century. The economy is booming, dot-coms are soaring high, and among them, a particular star shines the brightest - Enron. An energy company that at its peak carried a worth of about $70 billion. But within a span of few years, this magnificent empire crumbled into nothing, drowning in a sea of fraud and deceit. "The Enron scandal drew attention to accounting and corporate fraud, as its shareholders lost $74 billion in the four years leading up to its bankruptcy, and its employees lost billions in pension benefits." What truly unfolded in this financially catastrophic event known as the Enron Scandal? You're about to uncover this riveting and…
Chasing The Entrepreneurial Dream As you scroll through your LinkedIn feed, you see another person breaking from the corporate script to build something of their own. Meanwhile, you're stuck in endless meetings and a job that has become achingly dull, dealing with the profound frustration of working for a boss who fails to acknowledge your impact. The instinct is to escape and the answer may seem obvious: time to strike out on your own. The entrepreneurial dream feels like such an enticing option when you picture the freedom, the autonomy, the thrill of calling the shots. By the time you hit mid‑career, the urge to carve out a legacy and claim ownership often intensifies. Yet, we need to unpack this…