Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
You Can’t Control a Complex System, But You Can Influence It We often think in linear terms: cause and effect, input and output. We’re taught to solve problems by tracing a single cause and applying a direct fix. Yet, complex systems—like ecosystems or business organisations—are a network of feedback, interdependence, and tipping points. In nature, change doesn’t happen in isolation. The smallest shift can echo across the entire system. Coral reefs demonstrate this clearly. They rely on intricate relationships, particularly between coral and microscopic algae called zooxanthellae. A seemingly minor increase in ocean temperature—just 1 to 2°C—can trigger a cascade of systemic breakdown in a coral reef. This slight change causes corals to expel the algae they depend on, leading…
The Business Pre‑Nup vs. The Business Divorce In our previous article, we discussed the importance of a shareholders’ agreement as the “business pre-nup” i.e., setting ground rules for managing a business together as co-owners. But what happens when someone decides to leave the partnership? Every business partnership has two chapters: coming together and parting ways. The Sale & Purchase Agreement (SPA) governs the second. If the shareholders' agreement is the "pre-nup", then the SPA is the divorce agreement drafted before the wedding. One party exits and the SPA decides who keeps what, how the price is paid, and who bears responsibility if any surprises come up later. For example, Party A and Party B have been business partners for years.…
Is Your Organization Facing an Innovation Crisis? Low Innovation Scores Predict Bankruptcy in Just 2 to 3 Years What if the key to a company’s survival and success could be measured as precisely as its financial performance? For Professor Grant Burgess, a bacteriologist turned innovation expert, this question became the driving force behind a groundbreaking discovery. Through decades of experience in pure research and biotechnology, trying to understand how best to commercialise his ideas, he uncovered a startling reality: innovation isn’t just a buzzword it’s a measurable, quantifiable force that can determine whether a business thrives or fails. His journey, which began with studying the intricate workings of bacteria, led him to develop a revolutionary method to measure innovation. The…
Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…