Image by Freepik Every company strives to navigate its strategic course with the lightest possible asset footprint. Yet, finding the optimal balance can resemble solving a complex puzzle. Executives often grapple with a perplexing choice when considering the heft of their assets. On one hand, there is the allure of asset-heavy, vertically integrated models that promise unmatched control. But do they also tether too much capital and lack the nimbleness needed in today's ever-shifting business environment? On the flip side, asset-light business models offer newfound flexibility, but can they be effectively managed? Do they raise concerns with the looming risks of Intellectual Property (IP) leaks and potential depreciation in value? "The art of business lies in the ability to make…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
Back in 2014, we've seen Generative AI fundamentally reshape countless industries, from journalism and content creation to product design and beyond. Its ability to generate new and original creations, based on learned patterns from vast amounts of data, sparked a revolution. But as we transition into the next stage of AI evolution, a new challenger has emerged - Interactive AI. A shift in momentum? The recent rise of Interactive AI isn’t a random trend. It symbolizes the next logical step in the evolution of AI technology. While generative AI was amazing in its ability to produce unique outputs, the advent of Interactive AI takes that very capability to an entirely new level. This fresh genre of AI is all about collaboration, refining its…
The Business Doctor Who Brings Companies Back to Life Walter Simson’s career didn’t begin with corporate rescues. He was once a banker at Chase Manhattan Bank, now part of JPMorgan Chase, with a clear trajectory in finance. But a family emergency shifted his course, a call from his father, who owned a commercial printing business in New York and was battling serious vision issues. Walter took a temporary leave to assist, expecting it to last three months. It stretched into three years and set him on a new, unplanned path. “You can't be a turnaround manager until you've done a turnaround,” Walter reflects. That first experience became his unexpected gateway into a career he has now pursued for over four…
