From Traditional To Digital: How An Agency Built A Marketing Ecosystem 

OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin?  This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…

How Accounting Opened Doors to a Remarkable Stockbroker Career

Although he started his career as an accountant, Mr Loh Hoon Sun could never have foreseen that it would lead him into the dynamic world of stockbroking, where he would spend nearly 33 years with his current company. This reality unfolds for the Senior Advisor (formerly Managing Director) of Phillip Securities, a renowned financial institution spanning 15 countries worldwide. The 85-year-old finance expert, born in Fujian, China, shared some insights on how the path of accounting can unlock incredible opportunities and diverse career experiences. His remarkable journey serves as a testament to the boundless prospects that the field of accounting can offer. Humble Beginnings Even though Mr Loh was born in Fujian, he moved to Penang, Malaysia at the age…

Blockchain Accounting: An Answer to Financial Fraud?

Image by Hitesh Choudharya via Unsplash Many have touted the arrival of blockchain technology as the next frontier in business operations, a pioneering breakthrough that possesses the potential to transform conventional procedures across industries. Often associated primarily with cryptocurrencies like Bitcoin, the application of blockchain goes far beyond this investment phenomenon. To understand blockchain technology's potential impact, we must first examine the fundamentals of this groundbreaking approach.  At its core, blockchain is a decentralized system where all transactions or digital events get consolidated into 'blocks' and distributed across a network of computers, referred to as 'nodes'. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data. The unique attribute of this system is its ability for self-audit - a quality that…

Do You Want to Expand Your Business into New Cultural Markets? Lessons from a Dutch Company Thriving in APAC

Forging a Unified Culture: How a Century-Old Dutch Business Thrives in APAC  Join us as we explore the remarkable journey of a century-old European company expanding into Asia with its Managing Director Asia Pacific, Mr Andy Ang. This article delves into their strategic approach to growth, from establishing a solid presence in key Asian markets to building robust systems that support seamless integration. Discover how they are successfully adapting their corporate culture—deeply rooted in family values—while aligning it with the dynamic business environment in Asia. Learn how this company is not only expanding its footprint but also ensuring its legacy and values thrive in a new and diverse region. A story of tradition meeting innovation for sustainable success!  Mr Andy…

“Accidental Entrepreneur” – Journey to Becoming a Digital Event Powerhouse

Meet Mary Ann Pierce, the visionary force behind MAP Digital and its groundbreaking MetaMeetings platform. As an "accidental entrepreneur," she changed the events sector by developing the most flexible and adaptable platform for sales-driven conferences. Pierce shares her journey - where it started, the turning points, the challenges and the growing vision for MAP Digital, Inc. She also gives insights into trends and changes in AI technology and how her life lessons can inspire budding entrepreneurs. Read and explore how her principles and journey have influenced the future of the events industry. How did the MAP Digital journey and transformation start? I consider myself an “accidental entrepreneur, finding myself at the forefront of the World Wide Web in the mid-nineties.…

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