Re-Defining the 21st Century Boardroom

There is always something elusive about the Boardroom. It is a place where strategies are devised, risks weighed, and the future of companies charted. Yet, amid its polished oak walls and hushed deliberations, there's an aspect that has begun to echo louder than ever before - diversity. But it's not just about ticking boxes; it's about steering towards an inclusive future. Still questioning the value of a diverse boardroom? It's time you rethink your strategy.  A study by researchers at Harvard Business School found that ethnically diverse organizations were 35% more likely to outperform their industry median. Notably, ethnically diverse boards are 43% more likely to deliver higher profits. Now that's a win you surely want on your side of the…

From Traditional To Digital: How An Agency Built A Marketing Ecosystem 

OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin?  This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…

Why More Businesses are Adopting Asset-Light Strategies

Image by Freepik Every company strives to navigate its strategic course with the lightest possible asset footprint. Yet, finding the optimal balance can resemble solving a complex puzzle. Executives often grapple with a perplexing choice when considering the heft of their assets. On one hand, there is the allure of asset-heavy, vertically integrated models that promise unmatched control. But do they also tether too much capital and lack the nimbleness needed in today's ever-shifting business environment? On the flip side, asset-light business models offer newfound flexibility, but can they be effectively managed? Do they raise concerns with the looming risks of Intellectual Property (IP) leaks and potential depreciation in value? "The art of business lies in the ability to make…

Riding on the Wave of Wealth Growth in Greater China

With the enormous growth of wealth in Greater China, many wealth managers are focusing on capturing the High Net Worth (HNW) market in the region. Eric Phua is one of the Market Heads at Pictet Wealth Management who looks at this sector. With more than two decades of career experience in the wealth management space, spanning prestigious financial institutions such as Citibank and UOB, he and his team of bankers specialise in partnering HNW clients in Greater China to manage, preserve and help with the transfer of their wealth across generations. In this interview, Eric shares some insights on his career, the needs of HNW clients, methods of wealth transfer and management, as well as trends in Greater China. Mr…

Crisis Management: What Is It?

Image by Jirsak via Shutterstock In today's fast-paced, interconnected business world, a crisis can present itself without warning, catching even the most prepared organizations off-guard. A twist in market dynamics, an unforeseen operational failure, or a global phenomenon such as the COVID-19 pandemic - there's an array of situations that may impose severe challenges for any business. According to statistics from FEMA, nearly 40% of small businesses never reopen after a disaster, demonstrating the significant impact a crisis can have on an organization's survival.  “Crisis management is the art of avoiding trouble when you can, and managing it well when you can’t.” The importance of crisis management cannot be overstated. A robust, action-oriented strategy not only mitigates the immediate impact but also shields long-term reputation and shareholder…

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