AI Is Driving a New Era of Innovation Artificial Intelligence (AI) is transforming innovation by moving into areas once thought to be uniquely human, such as creative thinking and design. While many leaders focus on AI’s role in optimising operations—cutting costs, streamlining processes, and enhancing customer experiences—its impact goes far deeper. Through the automation of repetitive tasks and rapid pattern recognition, AI has the ability to craft highly personalised solutions and resolve complex problems more efficiently than human teams. Traditionally, innovation relied on human imagination and intuition. In the current innovation landscape, AI co-creates—generating ideas, visuals, and prototypes alongside humans. By rapidly testing and refining countless design options, AI rapidly speeds up innovation cycles and expands what’s possible. This shift…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by rawpixel.com on Freepik When you hear 'corporate governance', you might heave a sigh heavier than your morning coffee cup. You might think - isn't that something that only starchy, established corporations need to squabble about? Startups, with their agile, seat-of-the-pants swagger, surely need not bother with such heavyweight formalities as corporate governance, right? Well, here's a curveball to that notion - you should. What is corporate governance and why is it important for startups? Let's clear the air once and for all. What exactly is corporate governance and why should it matter for startups? Defined at its simplest, corporate governance is the system of rules, practices, and processes by which a company is directed and controlled. It's about making good…
Disrupt or Be Disrupted: How Value Decoupling is Changing the Game In today’s rapidly evolving business landscape, value decoupling has emerged as a critical challenge, particularly for established companies facing disruption. This phenomenon occurs when competitors—often digital disruptors—strategically peel away key customer activities, eroding the foundation of traditional business models. In this discussion, we will explore the forces driving decoupling, the strategies digital disruptors use to separate and capture customer interactions, and real-world examples of companies that have suffered as a result. We will also delve into why digital players are often better positioned to leverage this strategy, the common missteps traditional businesses make in response, and the approaches they can adopt to counteract these threats and retain their competitive…
Are you experiencing sleepless nights due to high staff turnover? Are you tired of investing time and resources in training employees, only to see them leave shortly after? If you find yourself caught in a relentless cycle of employee departures, take solace in knowing that you are not alone. The pervasive issue of staff turnover has troubled numerous businesses, leaving leaders like you searching for effective solutions. Table of ContentsThe Impact of COVID-19 on Talent ShortageEmbracing the Change1. Cost competitiveness2. Access to expertise and industry best practices3. Scalability and flexibilityHow to Reshape Business Success with Talent Outsourcing The Impact of COVID-19 on Talent Shortage The impact of COVID-19 has only exacerbated the challenges of finding and retaining talent. As the…