woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Journey Protector CEO Anne Lawlor (R) in an Enterprise Ireland promotional campaign. Haulage companies face huge losses daily due to theft, damage to their loads, and hefty fines arising from undetected illegal stowaways entering the rear of their vehicles. Under the new revision of the UK’s Clandestine Entrant Civil Penalty Scheme from 13 February 2024, fines for lorry drivers found with illegal immigrants hiding in their vehicles increased fivefold from £2,000 (approx. €2,250) per stowaway to potentially £10,000 (>€11,000). Considering that independent owner/drivers earn an average of around €200 per day, the added potential penalties and financial risks make crossing the UK border an unacceptable risk. The World Road Transport Organization(IRU) says the scheme puts supply chains at risk, stating…
A Brief Overview of Accounting’s Evolution Accounting has always been central to business management, traditionally focused on recording and reporting financial transactions, providing essential compliance and monitoring capabilities. For much of its history, it was seen as a back-office function, holding valuable data without directly influencing collaboration or decision-making across the organisation. The first major transformation came with the rise of information technology (IT). Technological advancements and automation kicked off accounting's evolution, steering it from reliance on paper records toward becoming a robust data-driven discipline. These advancements improved accuracy, streamlined information, and reduced repetitive tasks, allowing finance professionals to shift their focus from routine processing to deeper analysis. This technological shift marked the beginning of accounting’s evolution from a passive…
The Emptiness After the Big Win As the year comes to an end, this is the time when we reflect and take stock of everything we’ve accomplished. Yet, for many of us, we've certainly done a lot of work, but the outcome feels insignificant. It stirs a quiet unease: the sense that, despite the projects delivered, the milestones ticked off, we have this feeling that we still haven’t done enough. This is the arrival fallacy at work, the belief that once we reach a certain goal, we’ll finally feel complete. We chase goals believing they hold the feeling we’re missing, only to discover the feeling never stays. We continually chase more success, more recognition, more wealth, believing that the next…
There is always something elusive about the Boardroom. It is a place where strategies are devised, risks weighed, and the future of companies charted. Yet, amid its polished oak walls and hushed deliberations, there's an aspect that has begun to echo louder than ever before - diversity. But it's not just about ticking boxes; it's about steering towards an inclusive future. Still questioning the value of a diverse boardroom? It's time you rethink your strategy. A study by researchers at Harvard Business School found that ethnically diverse organizations were 35% more likely to outperform their industry median. Notably, ethnically diverse boards are 43% more likely to deliver higher profits. Now that's a win you surely want on your side of the…