woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Image by patpitchaya on Shutterstock So, you may be wondering, is corporate social responsibility (CSR) really necessary? Couldn't corporations just focus on their primary purpose: providing shareholders with satisfactory returns? Well, that line of thinking, quite frankly, is now considered as outdated as fax machines. While it's true that businesses exist to make a profit, the measures of corporate success today have broadened. The emergence of CSR as an essential primer of modern corporate governance is no accident. It's a reflection of the evolving societal expectations of corporations. So, why has CSR become a non-negotiable for businesses? What is the definition of CSR? "Corporate Social Responsibility means pursuing business objectives in a manner that enhances your company's positive impact on society…
Back in 2014, we've seen Generative AI fundamentally reshape countless industries, from journalism and content creation to product design and beyond. Its ability to generate new and original creations, based on learned patterns from vast amounts of data, sparked a revolution. But as we transition into the next stage of AI evolution, a new challenger has emerged - Interactive AI. A shift in momentum? The recent rise of Interactive AI isn’t a random trend. It symbolizes the next logical step in the evolution of AI technology. While generative AI was amazing in its ability to produce unique outputs, the advent of Interactive AI takes that very capability to an entirely new level. This fresh genre of AI is all about collaboration, refining its…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…