Image by Leesa Soulodre Leesa Soulodre possesses a diverse background in deeptech leadership, innovation, entrepreneurship, and risk management. "My approach has always been to take unconventional paths and question established norms - and to take the road less traveled - so it's no wonder I ended up in venture capital. - Leesa Soulodre Originally from Australia, Leesa Soulodre's entrepreneurial journey has taken her around the world. Here are some of her career highlights: Advising over 400 companies across 19 sectors in Europe, Asia, and America. She is a sought-after speaker on global stages due to her expertise in digital transformation, masters and robots, reputation risk management, and innovation strategy. Playing a role in 3 tech exits across cybersecurity, financial services,…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
Australia has long been a popular destination for investment among Asian communities, and the past century has witnessed significant growth through the migration of Asian populations to Australia. Singaporeans are amongst those communities drawn to investment opportunities in Australia for many reasons, including but not limited to the benefit derived from its geographical proximity and historical ties with Australia, which have contributed to the close relationship fostered between the two countries. In investment and financial planning, trusts are often considered one of the most effective tools for achieving tax and succession planning goals. To help our readers better understand how trusts are used in wealth structuring and planning, we are pleased to introduce Rachael Grabovic, who shares her insights into…
Image by patpitchaya on Shutterstock So, you may be wondering, is corporate social responsibility (CSR) really necessary? Couldn't corporations just focus on their primary purpose: providing shareholders with satisfactory returns? Well, that line of thinking, quite frankly, is now considered as outdated as fax machines. While it's true that businesses exist to make a profit, the measures of corporate success today have broadened. The emergence of CSR as an essential primer of modern corporate governance is no accident. It's a reflection of the evolving societal expectations of corporations. So, why has CSR become a non-negotiable for businesses? What is the definition of CSR? "Corporate Social Responsibility means pursuing business objectives in a manner that enhances your company's positive impact on society…
