woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…
Image by rudall30 via Shutterstock Remember back in 2013, when venture capitalist and founder of Cowboy Ventures, Aileen Lee, coined a specific term to represent a distinctive class of start-ups that were breaking the norms and catching the eye of investors worldwide? That's right, the label 'unicorn' was born. In the world of business, a unicorn isn't a mythical creature fresh out of a fantasy novel. Rather, it is an exceptional title granted to private companies or startups valued over a whopping $1 billion. Just as elusive and awe-inspiring as their fictional namesakes, these companies embark on the adventurous journey from mere concepts to billion-dollar businesses. But the unicorn landscape has dramatically changed. Seeing a startup reach unicorn status is no longer a rare…
Back in 2014, we've seen Generative AI fundamentally reshape countless industries, from journalism and content creation to product design and beyond. Its ability to generate new and original creations, based on learned patterns from vast amounts of data, sparked a revolution. But as we transition into the next stage of AI evolution, a new challenger has emerged - Interactive AI. A shift in momentum? The recent rise of Interactive AI isn’t a random trend. It symbolizes the next logical step in the evolution of AI technology. While generative AI was amazing in its ability to produce unique outputs, the advent of Interactive AI takes that very capability to an entirely new level. This fresh genre of AI is all about collaboration, refining its…
According to Exploding Topics (latest data in 2023), 90% of startups fail. Wait, let’s break it down. “Nine out of every ten startups crash and burn. But, hang on! Wasn't the dream to be the next, dare I say it, Elon Musk, or Jeff Bezos?” Surprised? But this is just the start of our harsh and enlightening ride. Think about it. You have your perfect product in mind, the dream team lined up, your business plan readied, investors ready to shower you with their money, and you even have the departmental desk color scheme sorted (we all know that's important). Yet despite all this, you are more likely to fail than to succeed – hard pill to swallow, right? Grit your…
