Are you experiencing sleepless nights due to high staff turnover? Are you tired of investing time and resources in training employees, only to see them leave shortly after? If you find yourself caught in a relentless cycle of employee departures, take solace in knowing that you are not alone. The pervasive issue of staff turnover has troubled numerous businesses, leaving leaders like you searching for effective solutions. Table of ContentsThe Impact of COVID-19 on Talent ShortageEmbracing the Change1. Cost competitiveness2. Access to expertise and industry best practices3. Scalability and flexibilityHow to Reshape Business Success with Talent Outsourcing The Impact of COVID-19 on Talent Shortage The impact of COVID-19 has only exacerbated the challenges of finding and retaining talent. As the…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
Why Trying to Do It All Could Be Holding You Back Many businesses opt to manage their operations in-house, motivated by the belief that it offers greater control and cost transparency. However, handling everything internally can drain valuable time, energy, and resources. Retaining every function does not always lead to the best performance, especially in roles with low engagement or high staff turnover. Trying to manage everything internally can waste talent and limit your company’s ability to focus on what truly drives innovation. At its core, outsourcing is a decision about resource allocation: whether to develop and manage a function internally or partner with an external provider who can deliver it more effectively. Though this dilemma is not new for…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
