OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by Michail Petrov on Shitterstock If you've ever wondered how technologies can significantly disrupt existing business models, you're in the right place! In our constantly evolving world, businesses need to stay updated and innovative. The beauty of disruption lies not in the turbulence it creates, but in the novel opportunities it provides for businesses to grow and prosper. This article aims to examine disruptive technologies and their role in fostering business innovation. Before we dive deep, let’s start with an overview of the concept of disruptive technology. "Disruptive Technology", a term coined by Harvard Business School professor Clayton M. Christensen in the late 1990s, refers to an innovation that significantly alters the way that consumers, industries, or businesses operate. These…
It's Time to Challenge the Status Quo How often have you sent an invoice, only to find out later that it was lost in a cluttered inbox or ended up in spam? How many times have you had to chase your clients or suppliers to confirm they received your invoice? Have you encountered issues with missing or incorrect invoice details after manually entering information into your system? Have you faced delays in payments because of slow processing and approval times? If these issues sound familiar, it’s time to reconsider how you handle invoicing. While PDF invoices have been the norm, they come with inefficiencies that slow down your operations, delay payments, and increase the risk of human errors. PDF invoices…
Image provided by Adriana Calderon, Co-founder and Director of Transfer Pricing Solutions Asia Transfer pricing is like a game of chess, where every move has a financial impact. It's not just about strategy, but also about protecting your kingdom. - John Smith If you do not have the slightest clue on Transfer Pricing... You might be driving your business in a really bad direction. The next time you're at a gathering, and someone mentions 'Transfer Pricing', you might initially think it's just accountant jargon. However, despite its possible lack of humour, its importance in business profitability and your overall earnings can't be undermined. What is Transfer Pricing? Now, imagine trying to communicate a fair price for goods or services within…
Image by patpitchaya on Shutterstock So, you may be wondering, is corporate social responsibility (CSR) really necessary? Couldn't corporations just focus on their primary purpose: providing shareholders with satisfactory returns? Well, that line of thinking, quite frankly, is now considered as outdated as fax machines. While it's true that businesses exist to make a profit, the measures of corporate success today have broadened. The emergence of CSR as an essential primer of modern corporate governance is no accident. It's a reflection of the evolving societal expectations of corporations. So, why has CSR become a non-negotiable for businesses? What is the definition of CSR? "Corporate Social Responsibility means pursuing business objectives in a manner that enhances your company's positive impact on society…
