Image by AndriiKoval on Shutterstock There has been a significant shift in the approach businesses take to their operations. No longer is profit the sole driving factor in the corporate world; instead, an increasing emphasis is being placed on ethical business practices. From 'fair trade' to 'sustainable sourcing', there's a growing trend amongst businesses to make ethical decisions - not only because it's the "right thing to do", but because consumers are demanding it. Being Good is Good Business. - Anita Roddick (Founder of The Body Shop) But what exactly do we mean when we talk about ethical business practices, and how are they affecting consumer response? Ethical business practices: Typically includes practices that promote transparency, ensure worker rights, take…
Image by rudall30 via Shutterstock Remember back in 2013, when venture capitalist and founder of Cowboy Ventures, Aileen Lee, coined a specific term to represent a distinctive class of start-ups that were breaking the norms and catching the eye of investors worldwide? That's right, the label 'unicorn' was born. In the world of business, a unicorn isn't a mythical creature fresh out of a fantasy novel. Rather, it is an exceptional title granted to private companies or startups valued over a whopping $1 billion. Just as elusive and awe-inspiring as their fictional namesakes, these companies embark on the adventurous journey from mere concepts to billion-dollar businesses. But the unicorn landscape has dramatically changed. Seeing a startup reach unicorn status is no longer a rare…
Meet Mary Ann Pierce, the visionary force behind MAP Digital and its groundbreaking MetaMeetings platform. As an "accidental entrepreneur," she changed the events sector by developing the most flexible and adaptable platform for sales-driven conferences. Pierce shares her journey - where it started, the turning points, the challenges and the growing vision for MAP Digital, Inc. She also gives insights into trends and changes in AI technology and how her life lessons can inspire budding entrepreneurs. Read and explore how her principles and journey have influenced the future of the events industry. How did the MAP Digital journey and transformation start? I consider myself an “accidental entrepreneur, finding myself at the forefront of the World Wide Web in the mid-nineties.…
Introduction Conservation today is not just about protecting nature – it is fundamentally about protecting people. At the heart of this mission are birds, which serve as essential indicators of climate change, alerting us to the environmental impacts of our actions. In examining this relationship between birds, people, and conservation, one organization stands out not only for its mission but also for its unique approach: BirdLife International (Asia) Limited (“BirdLife”). We have a chance to speak with Mr Vinayagan Dharmarajah, Regional Director, Asia, of BirdLife International to gain insight into the organization’s work and its contributions to protecting the nature. The Transition from Legal Counsel to Conservationist The journey into BirdLife has been a personal transformation. Coming from a legal…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
