Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Image by Leesa Soulodre Leesa Soulodre possesses a diverse background in deeptech leadership, innovation, entrepreneurship, and risk management. "My approach has always been to take unconventional paths and question established norms - and to take the road less traveled - so it's no wonder I ended up in venture capital. - Leesa Soulodre Originally from Australia, Leesa Soulodre's entrepreneurial journey has taken her around the world. Here are some of her career highlights: Advising over 400 companies across 19 sectors in Europe, Asia, and America. She is a sought-after speaker on global stages due to her expertise in digital transformation, masters and robots, reputation risk management, and innovation strategy. Playing a role in 3 tech exits across cybersecurity, financial services,…
Future-Proofing in an Uncertain World: Preparing for the Storm Before the Sun Economic conditions are shifting rapidly, with rising operating costs, supply chain instability and unpredictable shifts in consumer demand across most industries. Globalisation has accelerated growth and expanded market access for many businesses, but it has also made businesses more susceptible to external shocks - where geopolitical tensions and policy changes such as trade tariffs can rapidly disrupt entire value chains. The interconnectedness of global markets means that disruptions in one region can reverberate worldwide, amplifying financial risk and strategic uncertainty. The global economy no longer moves in cycles of calm and chaos; instead, instability has become constant. In this context, the ability to lead with clarity and composure…
Young business woman working at the computer in cafe on the rock. Young girl downshifter working at a laptop at sunset or sunrise on the top of the mountain to the sea, working day. Let’s face it – Companies these days are waking up to a whole new workforce reality. It feels like we have only just settled into adapting to the presence of millennials, and now we find ourselves needing to brace for the impact of Generation Z. Welcome to the era of Gen Z, the "True Gen," "iGen," or simply the "zoomers" (born from 1997 to 2012), who are now striding into the workplace like a breath of fresh air. And let's set the record straight – they're…
Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…
