Tug-of-War: Why Paradoxes Define Modern Business A clear theme is emerging across industries and countries: business leaders are navigating a level of complexity unlike anything they’ve seen before. According to a PwC Annual Global CEO Survey, 40% of CEOs believe their organisations will not be economically viable in 10 years if they stick with their existing strategies. This is a reflection of a business environment where the traditional rules no longer apply. This sense of urgency is driven by an environment characterised by rapid technological, geopolitical, and economic shifts. The dynamic nature of modern business demands decision-making models that are more adaptive, collaborative, and fast-moving than previous approaches allow. Leading a company or team is no longer about having the…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by Leesa Soulodre Leesa Soulodre possesses a diverse background in deeptech leadership, innovation, entrepreneurship, and risk management. "My approach has always been to take unconventional paths and question established norms - and to take the road less traveled - so it's no wonder I ended up in venture capital. - Leesa Soulodre Originally from Australia, Leesa Soulodre's entrepreneurial journey has taken her around the world. Here are some of her career highlights: Advising over 400 companies across 19 sectors in Europe, Asia, and America. She is a sought-after speaker on global stages due to her expertise in digital transformation, masters and robots, reputation risk management, and innovation strategy. Playing a role in 3 tech exits across cybersecurity, financial services,…
In today’s fast-paced business environment, organizations face numerous challenges, particularly when it comes to attracting and developing top sales talent. In this two-article series, we uncover overlooked strategies to boost sales performance, examining the impact of technology, strategy, leadership, performance management, and other critical factors that drive business success. In a recent interview, Professor Frank Cespedes shared his expert insights on effectively managing the sales function to enhance business outcomes. This interview is divided into two articles. This is Article 1, where we begin by exploring Strategic Approaches to Sales and Sales Talent. We’ll delve into foundational strategies and best practices for building a high-performing sales team. Article 2 will follow in two weeks, focusing on the Leadership Role in…
How to Prepare For Feedback Conversations In our previous article, we explored the power of self-awareness. This week, we dive into the art of navigating tough conversations and exchanging feedback with clarity and care. Giving and receiving feedback are deeply intertwined with self-awareness and emotional intelligence in the workplace. Before stepping into any feedback conversation, preparation rooted in self-awareness is essential. Understanding our own emotions, triggers, and behavioral patterns helps us approach feedback calmly and confidently. Self-aware leaders consider the recipient’s emotional state, while emotionally intelligent individuals manage their reactions, viewing feedback as an opportunity for growth rather than criticism. More importantly, when feedback is exchanged within a culture of trust, it fosters constructive dialogue, vulnerability, and mutual respect, thereby…
