The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Everything Is Connected: A New Way to Think About Business and Nature Leaders today confront a level of uncertainty far greater than previous eras. From climate-related disruptions impacting supply chains to public health issues which affect workforce productivity, the degradation of natural systems directly translates into operational risks and diminished human capital. Amidst this complexity, a growing number of forward-thinking leaders are asking deeper questions to focus on resilience and the creation of long-term value. Within this dialogue, you may have encountered a term gaining significant traction in discussions: nature-positive. This article is an invitation to understand what nature-positive means, why it matters for you, and how embracing its principles can unlock new perspectives on the future of business. In…
According to Exploding Topics (latest data in 2023), 90% of startups fail. Wait, let’s break it down. “Nine out of every ten startups crash and burn. But, hang on! Wasn't the dream to be the next, dare I say it, Elon Musk, or Jeff Bezos?” Surprised? But this is just the start of our harsh and enlightening ride. Think about it. You have your perfect product in mind, the dream team lined up, your business plan readied, investors ready to shower you with their money, and you even have the departmental desk color scheme sorted (we all know that's important). Yet despite all this, you are more likely to fail than to succeed – hard pill to swallow, right? Grit your…
TBP PHOTO: iStock Photo Now, who pops into your head when we utter the word 'entrepreneur'? Does your mind race through names like Steve Jobs, Jeff Bezos, Elon Musk, or Mark Zuckerberg? These are the experts who didn't just pique the world's interest, they reinvented the whole playbook of business. Indeed, they've reshaped entire industries and won us over with their ingenuity, giving us a fresh perspective on how we live, work, and connect. Let's ponder on this: How would you define an entrepreneur? Venturing into the thrilling world of business, entrepreneurs are often a sight to behold. Some believe this intriguing breed is born, crafted with an inherent drive that continues to burn brightly. Yet, there’s a different school of…
