Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Meet Mary Ann Pierce, the visionary force behind MAP Digital and its groundbreaking MetaMeetings platform. As an "accidental entrepreneur," she changed the events sector by developing the most flexible and adaptable platform for sales-driven conferences. Pierce shares her journey - where it started, the turning points, the challenges and the growing vision for MAP Digital, Inc. She also gives insights into trends and changes in AI technology and how her life lessons can inspire budding entrepreneurs. Read and explore how her principles and journey have influenced the future of the events industry. How did the MAP Digital journey and transformation start? I consider myself an “accidental entrepreneur, finding myself at the forefront of the World Wide Web in the mid-nineties.…
Everything Is Connected: A New Way to Think About Business and Nature Leaders today confront a level of uncertainty far greater than previous eras. From climate-related disruptions impacting supply chains to public health issues which affect workforce productivity, the degradation of natural systems directly translates into operational risks and diminished human capital. Amidst this complexity, a growing number of forward-thinking leaders are asking deeper questions to focus on resilience and the creation of long-term value. Within this dialogue, you may have encountered a term gaining significant traction in discussions: nature-positive. This article is an invitation to understand what nature-positive means, why it matters for you, and how embracing its principles can unlock new perspectives on the future of business. In…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
Mr Leslie Loh, Founder and CEO of Lithan EduCLaaS Digital transformation has been knocking on the doors of businesses, irrespective of their sizes. However, it’s the small and medium-sized enterprises (SMEs) that arguably face the most challenges on this journey. As the Founder and CEO of Lithan EduCLaaS, a leading edutech business with a Pan-Asia presence, Leslie Loh has always been keen in the field of education, especially in terms of digital revolution. “Every business needs a differentiated solution. If you don't have one, you're not going to scale. And the way to find your unique solution is through digitalization.” - Leslie Loh Before we dive into digitalization, let's address the Return on Investment (ROI) question. ROI is the holy…
