Future-Proofing in an Uncertain World: Preparing for the Storm Before the Sun Economic conditions are shifting rapidly, with rising operating costs, supply chain instability and unpredictable shifts in consumer demand across most industries. Globalisation has accelerated growth and expanded market access for many businesses, but it has also made businesses more susceptible to external shocks - where geopolitical tensions and policy changes such as trade tariffs can rapidly disrupt entire value chains. The interconnectedness of global markets means that disruptions in one region can reverberate worldwide, amplifying financial risk and strategic uncertainty. The global economy no longer moves in cycles of calm and chaos; instead, instability has become constant. In this context, the ability to lead with clarity and composure…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Why Are Accounting Firms Still Lagging in Tech Adoption? In our previous article, we highlighted how accounting is shifting beyond compliance toward a more strategic role. Yet, digital transformation is where the sector risks falling behind. The reality is that the pace of digital adoption is far from uniform. While other industries have embraced automation and data analytics, accounting often remains anchored to legacy systems and siloed ways of working. This week, we want to find out: what’s holding accounting back from digital transformation? From cultural resistance to the complexity of integrating new technologies, we’ll unpack the challenges and highlight why people remain at the heart of digital transformation. Technology in accounting is moving fast but many firms still struggle…
A Brief Overview of Accounting’s Evolution Accounting has always been central to business management, traditionally focused on recording and reporting financial transactions, providing essential compliance and monitoring capabilities. For much of its history, it was seen as a back-office function, holding valuable data without directly influencing collaboration or decision-making across the organisation. The first major transformation came with the rise of information technology (IT). Technological advancements and automation kicked off accounting's evolution, steering it from reliance on paper records toward becoming a robust data-driven discipline. These advancements improved accuracy, streamlined information, and reduced repetitive tasks, allowing finance professionals to shift their focus from routine processing to deeper analysis. This technological shift marked the beginning of accounting’s evolution from a passive…
Emotional Intelligence at Work: It Starts with Self-Awareness Given how AI and automation are rapidly taking over routine tasks, this new technological era is forcing us to redefine what makes us valuable at work. It’s no longer about who has the most experience or who can process data the fastest. As machines become better at completing tasks and brainstorming ideas, a new kind of currency is rising to the top: emotional intelligence. This is precisely what helps leaders to navigate stress, inspire confidence, and guide others through uncertainty with emotional steadiness. Emotional intelligence is so much more than being the "nice" or "polite" person in the room. It is the dynamic interplay between how well someone understand their internal world…
