Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Image by Lightspring via Shutterstock_Resized Startup culture is a term that encapsulates the attitudes, values, and behaviors that differentiate startup companies from their more well-established counterparts. It's the secret sauce, the mojo, the lifeblood that gives a startup the power to innovate and outperform even the largest of competitors. This lively and dynamic environment, typically marked by open communication, flexibility, and a passionate commitment to the mission, plays a pivotal role in shaping the startup's future. Let's be real, people are your cherished treasure, and when we talk about people, their collective approach shapes your company culture. Your startup culture, when cultivated thoughtfully and intentionally, can be the catalyst for extraordinary growth and success. Ignored or mishandled, however, it can…
Why Rest Never Feels as Restful as We Expect If rest were simply the absence of work, most of us would feel better than we actually do. You might return from a two-week holiday spent “switching off” and doing very little, only to feel mentally foggy, restless, and already craving the next escape. Yet, after a demanding session of a challenging hobby such as mastering a complex musical piece or training for a marathon, you often feel an unexpected sense of calm, focus, and clarity. We live by a rigid binary: grinding through work, then collapsing into leisure to “refill our tank.” We’ve been taught to think about our energy like a battery: work drains us, leisure recharges us. When…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Mergers and acquisitions (M&A) are complex endeavors that require meticulous planning, strategic foresight, and, above all, comprehensive data. In the contemporary business landscape, where data drives decisions, understanding what information is crucial to the M&A process can significantly influence the outcome. Therefore, the first step in any successful M&A transaction is Data. This article will explore the critical aspects of data in M&A, focusing on identifying the right data, understanding customer and market insights, the role of operational metrics, and the broader scope of data beyond financials. Identifying the Right Data The first step in any successful M&A transaction is identifying and preparing the right data. Sellers often wonder what data buyers need to evaluate the deal and decide whether…
