OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Introduction Conservation today is not just about protecting nature – it is fundamentally about protecting people. At the heart of this mission are birds, which serve as essential indicators of climate change, alerting us to the environmental impacts of our actions. In examining this relationship between birds, people, and conservation, one organization stands out not only for its mission but also for its unique approach: BirdLife International (Asia) Limited (“BirdLife”). We have a chance to speak with Mr Vinayagan Dharmarajah, Regional Director, Asia, of BirdLife International to gain insight into the organization’s work and its contributions to protecting the nature. The Transition from Legal Counsel to Conservationist The journey into BirdLife has been a personal transformation. Coming from a legal…
TBP PHOTO: iStock Photo Now, who pops into your head when we utter the word 'entrepreneur'? Does your mind race through names like Steve Jobs, Jeff Bezos, Elon Musk, or Mark Zuckerberg? These are the experts who didn't just pique the world's interest, they reinvented the whole playbook of business. Indeed, they've reshaped entire industries and won us over with their ingenuity, giving us a fresh perspective on how we live, work, and connect. Let's ponder on this: How would you define an entrepreneur? Venturing into the thrilling world of business, entrepreneurs are often a sight to behold. Some believe this intriguing breed is born, crafted with an inherent drive that continues to burn brightly. Yet, there’s a different school of…
From Complexity to Clarity: Inside Oceanis' Mission to Simplify Maritime Finance Every great business starts with a problem. The most impactful companies emerge when someone sees a gap, discovers a creative solution, and adapts as the landscape shifts. This journey is exemplified by Oceanis, a maritime technology company that is transforming how shipping investments are analysed. At the heart of this transformation is a brilliant team and one of its co-founders and COO, Georg-Maximilian Kuhlmann. From his early days in logistics to redefining how the maritime world approaches investment decisions, Kuhlmann has dedicated nearly two decades to driving progress in shipping. His career spans ship financing, asset management, commercial operations, and technology — a rare combination that gives him a…
Disrupt or Be Disrupted: How Value Decoupling is Changing the Game In today’s rapidly evolving business landscape, value decoupling has emerged as a critical challenge, particularly for established companies facing disruption. This phenomenon occurs when competitors—often digital disruptors—strategically peel away key customer activities, eroding the foundation of traditional business models. In this discussion, we will explore the forces driving decoupling, the strategies digital disruptors use to separate and capture customer interactions, and real-world examples of companies that have suffered as a result. We will also delve into why digital players are often better positioned to leverage this strategy, the common missteps traditional businesses make in response, and the approaches they can adopt to counteract these threats and retain their competitive…
