OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Rooted Leadership: What Business Can Learn from the Natural World The modern business landscape pushes for relentless acceleration, propelled by an undercurrent of continuous innovation, rapid scaling, and an 'always-on' operational mindset. Leaders are under pressure to deliver continuous growth and chase new milestones which often inadvertently cultivate a "hustle" culture. However, this pursuit of acceleration exacts a heavy toll: employee burnout, resource depletion, and a struggle for sustained relevance. We have collectively fallen for the myth of endless productivity, believing that the more efficient our processes, the more work we can (and should) undertake. This mindset traps us in a loop of constant doing, neglecting the essential value of pause, renewal, and strategic timing. In contrast, the natural world…
Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…
Why Are Accounting Firms Still Lagging in Tech Adoption? In our previous article, we highlighted how accounting is shifting beyond compliance toward a more strategic role. Yet, digital transformation is where the sector risks falling behind. The reality is that the pace of digital adoption is far from uniform. While other industries have embraced automation and data analytics, accounting often remains anchored to legacy systems and siloed ways of working. This week, we want to find out: what’s holding accounting back from digital transformation? From cultural resistance to the complexity of integrating new technologies, we’ll unpack the challenges and highlight why people remain at the heart of digital transformation. Technology in accounting is moving fast but many firms still struggle…
Chasing The Entrepreneurial Dream As you scroll through your LinkedIn feed, you see another person breaking from the corporate script to build something of their own. Meanwhile, you're stuck in endless meetings and a job that has become achingly dull, dealing with the profound frustration of working for a boss who fails to acknowledge your impact. The instinct is to escape and the answer may seem obvious: time to strike out on your own. The entrepreneurial dream feels like such an enticing option when you picture the freedom, the autonomy, the thrill of calling the shots. By the time you hit mid‑career, the urge to carve out a legacy and claim ownership often intensifies. Yet, we need to unpack this…
