The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
Cultivating Cross-Cultural Talent: Learning from Lori and Caleb’s Global Internship Journey in Singapore For most students, a summer internship is a stepping stone to gain hands-on experience and build a resume. For Lori Olga Agbabian, a business student and Caleb Benjamin Kawano, a mathematics major student from the University of California, Berkeley, their six-week internship with Advenz in Singapore became something much more a rare chance to live and work in a region they had never set foot in before, to challenge their worldviews, and to grow professionally in ways that surprised even themselves. This was their first time in Asia. And what started as a professional internship quickly transformed into an experience of personal discovery, cross-cultural appreciation, and insights…
Tug-of-War: Why Paradoxes Define Modern Business A clear theme is emerging across industries and countries: business leaders are navigating a level of complexity unlike anything they’ve seen before. According to a PwC Annual Global CEO Survey, 40% of CEOs believe their organisations will not be economically viable in 10 years if they stick with their existing strategies. This is a reflection of a business environment where the traditional rules no longer apply. This sense of urgency is driven by an environment characterised by rapid technological, geopolitical, and economic shifts. The dynamic nature of modern business demands decision-making models that are more adaptive, collaborative, and fast-moving than previous approaches allow. Leading a company or team is no longer about having the…
The Emptiness After the Big Win As the year comes to an end, this is the time when we reflect and take stock of everything we’ve accomplished. Yet, for many of us, we've certainly done a lot of work, but the outcome feels insignificant. It stirs a quiet unease: the sense that, despite the projects delivered, the milestones ticked off, we have this feeling that we still haven’t done enough. This is the arrival fallacy at work, the belief that once we reach a certain goal, we’ll finally feel complete. We chase goals believing they hold the feeling we’re missing, only to discover the feeling never stays. We continually chase more success, more recognition, more wealth, believing that the next…
Disrupt or Be Disrupted: How Value Decoupling is Changing the Game In today’s rapidly evolving business landscape, value decoupling has emerged as a critical challenge, particularly for established companies facing disruption. This phenomenon occurs when competitors—often digital disruptors—strategically peel away key customer activities, eroding the foundation of traditional business models. In this discussion, we will explore the forces driving decoupling, the strategies digital disruptors use to separate and capture customer interactions, and real-world examples of companies that have suffered as a result. We will also delve into why digital players are often better positioned to leverage this strategy, the common missteps traditional businesses make in response, and the approaches they can adopt to counteract these threats and retain their competitive…
