The strategic value of accounting in business Accounting is often perceived as a back-office necessity— primarily to manage cash flow and for regulatory purposes. However, this limited view can be costly. Misconceptions about the role of accounting can lead business leaders to neglect financial oversight, increasing their risk of cash flow and compliance issues. Beyond simply transactional record-keeping, accounting can provide valuable insights to highlight operational inefficiencies, drive business growth and stabilise long-term financials. This article examines common misconceptions about accounting, challenging the belief that it is only relevant for large corporations or that profitable businesses can afford to deprioritise financial oversight. By tackling these five prevalent myths, we highlight how accounting is essential, regardless of the size, stage of…
With the enormous growth of wealth in Greater China, many wealth managers are focusing on capturing the High Net Worth (HNW) market in the region. Eric Phua is one of the Market Heads at Pictet Wealth Management who looks at this sector. With more than two decades of career experience in the wealth management space, spanning prestigious financial institutions such as Citibank and UOB, he and his team of bankers specialise in partnering HNW clients in Greater China to manage, preserve and help with the transfer of their wealth across generations. In this interview, Eric shares some insights on his career, the needs of HNW clients, methods of wealth transfer and management, as well as trends in Greater China. Mr…
Why Trying to Do It All Could Be Holding You Back Many businesses opt to manage their operations in-house, motivated by the belief that it offers greater control and cost transparency. However, handling everything internally can drain valuable time, energy, and resources. Retaining every function does not always lead to the best performance, especially in roles with low engagement or high staff turnover. Trying to manage everything internally can waste talent and limit your company’s ability to focus on what truly drives innovation. At its core, outsourcing is a decision about resource allocation: whether to develop and manage a function internally or partner with an external provider who can deliver it more effectively. Though this dilemma is not new for…
OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
Image by rawpixel.com on Freepik Imagine - It's the dawn of the 21st century. The economy is booming, dot-coms are soaring high, and among them, a particular star shines the brightest - Enron. An energy company that at its peak carried a worth of about $70 billion. But within a span of few years, this magnificent empire crumbled into nothing, drowning in a sea of fraud and deceit. "The Enron scandal drew attention to accounting and corporate fraud, as its shareholders lost $74 billion in the four years leading up to its bankruptcy, and its employees lost billions in pension benefits." What truly unfolded in this financially catastrophic event known as the Enron Scandal? You're about to uncover this riveting and…
