The Unexpected Obstacle Every Startup Faces (And How to Overcome It)

According to Exploding Topics (latest data in 2023), 90% of startups fail. Wait, let’s break it down.  “Nine out of every ten startups crash and burn. But, hang on! Wasn't the dream to be the next, dare I say it, Elon Musk, or Jeff Bezos?” Surprised? But this is just the start of our harsh and enlightening ride. Think about it. You have your perfect product in mind, the dream team lined up, your business plan readied, investors ready to shower you with their money, and you even have the departmental desk color scheme sorted (we all know that's important). Yet despite all this, you are more likely to fail than to succeed – hard pill to swallow, right? Grit your…

How to develop strategies for ensuring business longevity?

Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…

Authentic by Design: On Creating with Integrity and Courage

Rooted Beginnings: It Started With a Feeling  The truth about starting your own business is there is no "perfect time" nor a "secret formula" to unlock. Most meaningful businesses often begin with something more intuitive: an intrinsic feeling, a deep-seated knowing, or a sense of misalignment that signals a need for change. For many, it is simply having the courage to lean into that instinct and build from where they are. This article delves into the journey of one such individual who listened to her intuition, illustrating that the most powerful moment in any entrepreneurial journey is daring to take the first step. Trading a conventional career path for an entrepreneurial venture, Ash Mendelsohn established a business embedded with creativity,…

Business Innovation With Disruptive Technologies: A Comprehensive Guide

Image by Michail Petrov on Shitterstock If you've ever wondered how technologies can significantly disrupt existing business models, you're in the right place! In our constantly evolving world, businesses need to stay updated and innovative. The beauty of disruption lies not in the turbulence it creates, but in the novel opportunities it provides for businesses to grow and prosper. This article aims to examine disruptive technologies and their role in fostering business innovation. Before we dive deep, let’s start with an overview of the concept of disruptive technology. "Disruptive Technology", a term coined by Harvard Business School professor Clayton M. Christensen in the late 1990s, refers to an innovation that significantly alters the way that consumers, industries, or businesses operate. These…

How Accounting Is Changing: Emerging Trends in Accounting and Finance

What’s Next for Accounting? Key Shifts Defining the Next Decade Accounting has long been seen as a stable profession, but that image no longer holds. Similar to other industries, it is being reshaped by automation, artificial intelligence (AI), evolving regulatory frameworks, and shifting client expectations. The accounting field is being reshaped by four major trends, impacting how accountants work and the value they provide. Firstly, accountants are increasingly stepping into the role of strategic business advisors. The automation of repetitive and low-skill tasks enables accountants to take on more analytical and strategic responsibilities. As leaders face increasingly complex decisions, accountants are becoming partners in guiding long-term strategy. At the same time, emphasis on sustainability and integrated reporting is pushing companies…

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