OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
AI Is Driving a New Era of Innovation Artificial Intelligence (AI) is transforming innovation by moving into areas once thought to be uniquely human, such as creative thinking and design. While many leaders focus on AI’s role in optimising operations—cutting costs, streamlining processes, and enhancing customer experiences—its impact goes far deeper. Through the automation of repetitive tasks and rapid pattern recognition, AI has the ability to craft highly personalised solutions and resolve complex problems more efficiently than human teams. Traditionally, innovation relied on human imagination and intuition. In the current innovation landscape, AI co-creates—generating ideas, visuals, and prototypes alongside humans. By rapidly testing and refining countless design options, AI rapidly speeds up innovation cycles and expands what’s possible. This shift…
Bridging Worlds: A Journey of Growth, Innovation, and Relevance With the average company lifespan plummeting from 67 years to just 14—and predictions that half of today’s S&P 500 could vanish in the next decade—staying relevant has never been more critical. This article explores the journey of Araz Najarian and how she supports businesses in staying relevant and purposeful through her work at ELP Network. Founded over 25 years ago, ELP Network emerged from the vision of four individuals— with a combined background of academic expertise, and extensive executive business experience. Together, they set out to bridge these two worlds, creating a practice that would help businesses achieve sustainable growth and maintain relevance in an ever-evolving marketplace. This vision laid the…
Everything Is Connected: A New Way to Think About Business and Nature Leaders today confront a level of uncertainty far greater than previous eras. From climate-related disruptions impacting supply chains to public health issues which affect workforce productivity, the degradation of natural systems directly translates into operational risks and diminished human capital. Amidst this complexity, a growing number of forward-thinking leaders are asking deeper questions to focus on resilience and the creation of long-term value. Within this dialogue, you may have encountered a term gaining significant traction in discussions: nature-positive. This article is an invitation to understand what nature-positive means, why it matters for you, and how embracing its principles can unlock new perspectives on the future of business. In…
Decarbonization and Sustainability Reporting: Shaping a Resilient Future for the Built Environment In today's world of heightened environmental awareness and the urgent need for sustainable practices, innovative solutions within the built environment have taken center stage. While energy-efficient technologies play a vital role, operational excellence has become the cornerstone of effective carbon reduction efforts in this sector. Six years ago, the acquisition of a company in the built environment industry brought about significant organizational changes. This decision created a void in the market, but it also created an opportunity for forward-thinking professionals. Recognizing the growing need for expertise in sustainability, a group of experienced professionals from the advisory services division came together to establish DeltaQ. Rooted in energy management within…
