Article 2/2 Leadership and Sales: Bridging Strategy and Execution Building on the discussion of sales team hiring and building a high-performing sales team in Article 1, this second article delves into the Leadership Role in Sales and Sales in a Changing Environment, with an emphasis on how AI and technology are transforming sales functions. The discussion will conclude with Professor Cespedes’s practical advice for SMB business leaders looking to improve their sales performance. About Professor Frank Cespedes Frank Cespedes teaches at Harvard Business School and for 12 years was Managing Partner at a professional services firm. He has worked with companies on go-to-market and strategy issues, and has been a Board member at consumer goods, industrial products, services, PE and…
Image by Freepik Every company strives to navigate its strategic course with the lightest possible asset footprint. Yet, finding the optimal balance can resemble solving a complex puzzle. Executives often grapple with a perplexing choice when considering the heft of their assets. On one hand, there is the allure of asset-heavy, vertically integrated models that promise unmatched control. But do they also tether too much capital and lack the nimbleness needed in today's ever-shifting business environment? On the flip side, asset-light business models offer newfound flexibility, but can they be effectively managed? Do they raise concerns with the looming risks of Intellectual Property (IP) leaks and potential depreciation in value? "The art of business lies in the ability to make…
From Complexity to Clarity: Inside Oceanis' Mission to Simplify Maritime Finance Every great business starts with a problem. The most impactful companies emerge when someone sees a gap, discovers a creative solution, and adapts as the landscape shifts. This journey is exemplified by Oceanis, a maritime technology company that is transforming how shipping investments are analysed. At the heart of this transformation is a brilliant team and one of its co-founders and COO, Georg-Maximilian Kuhlmann. From his early days in logistics to redefining how the maritime world approaches investment decisions, Kuhlmann has dedicated nearly two decades to driving progress in shipping. His career spans ship financing, asset management, commercial operations, and technology — a rare combination that gives him a…
Profits vs Public Health: Why Business Leaders Must Rethink Their Role in Society Most business leaders probably don’t lie awake worrying about public health. They are likely focused on profit margins, sustainable growth, market share, investor expectations, and keeping their team productive. Health, especially the health of people outside the company, can feel distant or like someone else’s job. It's easy to see why we might think public health isn't our problem. Individuals make their own choices. Governments are responsible for healthcare systems. Yet, every business influences public health, whether it intends to or not. The question is no longer whether businesses impact health, but whether they choose to understand that impact and shape it intentionally. Businesses play a powerful…
Are You Still Running Your Business Like It's 1995? We live in an age defined by digital signatures, seamless cloud collaboration, and powerful AI. Despite having endless tools for efficiency at our fingertips, a shocking number of companies and professionals remain stubbornly anchored in the analog past. The continued reliance on hardcopy documentation, mandatory in-person approvals, and manual processes actively stalls progress and productivity. This persistence of 1990s playbooks begs the central question: Why do so many successful leaders and companies knowingly choose to resist transformation? The answer lies not in outdated technology, but in deep-seated human psychology. This instinct to cling to the familiar, even when innovation offers a clear advantage, is known as the status quo bias. We…
