Can Your Businesses Survive the Threat of Value Decoupling?

Disrupt or Be Disrupted: How Value Decoupling is Changing the Game In today’s rapidly evolving business landscape, value decoupling has emerged as a critical challenge, particularly for established companies facing disruption. This phenomenon occurs when competitors—often digital disruptors—strategically peel away key customer activities, eroding the foundation of traditional business models. In this discussion, we will explore the forces driving decoupling, the strategies digital disruptors use to separate and capture customer interactions, and real-world examples of companies that have suffered as a result. We will also delve into why digital players are often better positioned to leverage this strategy, the common missteps traditional businesses make in response, and the approaches they can adopt to counteract these threats and retain their competitive…

Getting to Know ‘Phygital’ – And How It All Began

woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…

Crisis Management: What Is It?

Image by Jirsak via Shutterstock In today's fast-paced, interconnected business world, a crisis can present itself without warning, catching even the most prepared organizations off-guard. A twist in market dynamics, an unforeseen operational failure, or a global phenomenon such as the COVID-19 pandemic - there's an array of situations that may impose severe challenges for any business. According to statistics from FEMA, nearly 40% of small businesses never reopen after a disaster, demonstrating the significant impact a crisis can have on an organization's survival.  “Crisis management is the art of avoiding trouble when you can, and managing it well when you can’t.” The importance of crisis management cannot be overstated. A robust, action-oriented strategy not only mitigates the immediate impact but also shields long-term reputation and shareholder…

Why Accounting Matters for Your Startup

Ever heard the phrase, 'Accounting is the language of business'? Well, that nugget of wisdom originates from none other than business magnate, Warren Buffett. Consider this: accounting is like a puzzle within the business realm. But Buffett's thoughts in 2014 went beyond this simple comparison. He drew a parallel between accounting and learning a foreign language – and he was serious. Just as deciphering a foreign language as a native English speaker, diving into accounting terms can be like wading through a dictionary with no end in mind. Fixed assets, retained earnings, accounts receivable – they might as well be coded messages! But don't worry; you don't need to become an accounting expert overnight to do business. One key takeaway…

Is Sales Really Difficult? Are there Proven Methodologies for Success?

In today’s fast-paced business environment, organizations face numerous challenges, particularly when it comes to attracting and developing top sales talent. In this two-article series, we uncover overlooked strategies to boost sales performance, examining the impact of technology, strategy, leadership, performance management, and other critical factors that drive business success. In a recent interview, Professor Frank Cespedes shared his expert insights on effectively managing the sales function to enhance business outcomes. This interview is divided into two articles. This is Article 1, where we begin by exploring Strategic Approaches to Sales and Sales Talent. We’ll delve into foundational strategies and best practices for building a high-performing sales team. Article 2 will follow in two weeks, focusing on the Leadership Role in…

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